Chapter 387 Boss Zhou
Chapter 387 Boss Zhou
These merchants looked at it, and couldn't help but think that if their products were promoted like this, more people would know about it, and more people would buy it. That scene...
The merchants who moved their minds hurriedly followed the team and asked what was going on with this novel convoy.
Lin Xiazhi was sitting in Zhuyu Pavilion, and after the propaganda team came back, he quickly sent people to send those old men back to their respective homes.
Although the old man's family members and themselves all voluntarily came out to do publicity with Lin Xiazhi, but they are old after all, and Lin Xiazhi must ensure their safety. There will be many people coming from Zhu Yuge later, It's not good for them to stay here to take care of them.
Lin Xiazhi's prediction was correct. Not long after seeing off these old men, many people came over.
When deciding to make down jackets, Lin Xiazhi planned to sell the down jackets in Zhu Yuge, so Zhu Yuge's shop assistants have already been trained, whether it is to answer all kinds of questions from customers, or to deal with those who want to try them on The guests are all at ease.
The cost of down jackets is not low. Carefully selected down, thickened and specially made fabrics are sewn stitch by stitch. The selling price is also not low. A down jacket costs two taels of silver.
This price is ten times that of making a new padded jacket, and this price alone discouraged many people, so Lin Xiazhi only took out five pieces for everyone to try on.
There are not many customers who really dare to go into the store to try them on, but every customer feels very satisfied after trying them on.
The down jacket is indeed as light as those old men said. Compared with the bulky cotton, wearing a down jacket is like not wearing it, and the effect of wearing it on the body is warmer than that of a cotton jacket. After wearing it for a while, the whole body becomes hot.
Although the price of down jackets is expensive, there are still some people in the county who can afford them. After trying them on, they are very satisfied, and there are quite a few people who directly bought several pieces for home.
Zhu Yuge once again ushered in a sales peak. In just one afternoon, more than 300 down jackets were sold, which directly sold out all of Lin Xiazhi's inventory.
I thought these 300-odd down jackets could be sold for several days, but it only lasted one afternoon.
Lin Xiazhi had no choice but to advance the scheduled time. Customers who needed down jackets would leave a deposit, and Zhu Yuge's clerk would record the size and address they needed, and deliver the down jackets directly to their door after they were ready.
Because down jackets are worn in winter, there is no need to make them close-fitting, so Lin Xiazhi divides down jackets into three categories according to age: children, adults and the elderly.
Each category is divided into brother and man, equivalent to six types, each with two sizes: large and small.
This can minimize the process of making down jackets and improve efficiency.
The down jacket sells well, not only because it is light and warm, but also because its style is very good-looking. Lin Xiazhi made a little modification on the waist. Husbands are reluctant to take it off after putting it on.
In the past, Lin Xiazhi only focused on making food, and made his own Piaoxiang Shili and Yiyang Duoduo to become the number one snack in Jiangning County in the hearts of diners, and all other time-honored brands were compared.
Later, for unknown reasons, he opened a Zhuyu Pavilion, started selling jewelry and rouge, and successfully became the favorite of all the husbands. Other jewelry shops and makeup shops lost their color.
Now, he came out to sell ready-made clothes again, and all the ready-made clothes shops became nervous. Will they follow in the footsteps of those industries?
If Lin Xiazhi knew what they were thinking, he would definitely tell them not to worry. He only wanted to make down jackets to keep him warm in winter, and he didn’t want to get involved in clothes for other seasons. Business.
Down jackets are sold in Zhu Yu Pavilion, but bicycles and tricycles Lin Xiazhi are not in Zhu Yu Pavilion. After all, they are not a big category of goods at all, and it is a bit inconsistent to put them together.
It is not cost-effective to rent a store for these two types of cars and sell them alone, so Lin Xiazhi simply asked someone to set up a shed at the entrance of Zhu Yu Pavilion to entertain customers of these two types of cars.
The price of a bicycle is five taels of silver per car, while the price of a tricycle is eight taels of silver per car. The price is really not low for ordinary people.
Therefore, many people asked, but few actually paid for it. Only two bicycles were sold in one afternoon.
The two people who bought the bicycles looked like wealthy sons and daughters, and they bought them as toys.
Lin Xiazhi was not in a hurry. The inventory of these two cars was so small, and it was complicated to make. He would only worry if they were sold out at once.
A bicycle can only be ridden by one person. It is limited by the times, and it is estimated that it will not be too popular in the short term. When people's living standards improve and the roads are repaired, there will be a market for bicycles, so Lin Xiazhi does not plan to make too many bicycles.
Tricycles are more practical than bicycles. Lin Xiazhi already has an idea about the sale of tricycles.
The cost of the tricycle is there, and it is impossible to sell it at a low price, so the price cannot be adjusted.
However, the people who need tricycles are all people who are not very rich. As long as this problem is solved, the market for tricycles will be opened.
The way Lin Xiazhi thinks is to sell it by renting. A tricycle costs [-] taels of silver. You can buy it directly, rent it, or simply rent it.
It costs eight taels of silver to buy directly, and it is most convenient to buy and sell with one hammer.
For renting and buying, a deposit of three taels of silver is given first, and rent of five hundred cash, which is half a tael of silver, is given in the first month, and the same is done every month after that, for a total of twelve months.
After [-] months, the deposit will not be refunded, and the tricycle belongs to the renter. In total, it will cost nine taels of silver, which is one tael more than buying it directly.
But there is an advantage in this way. If you don’t want to continue renting a tricycle after using half of it, you can return the tricycle and take away the deposit of three taels of silver.
Simply renting is also very simple, a deposit of three taels of silver, and a rent of two hundred yuan per month. No matter how long it is rented, this tricycle will not belong to the renter in the end.
Of course, if the car renter who simply rents a tricycle wants to change to the way of renting and purchasing, it is also possible, but the previous month of rent of [-] yuan is not included in the twelve months, and it has to be counted from the beginning.
It was the first time that Lin Xiazhi brought up the concept of renting instead of purchasing. People who heard it didn't react. There was no such precedent before. They were worried that they would not be able to get a tricycle after paying money on a monthly basis for [-] months.
The steward in charge of bicycle and tricycle rental and sale explained: "Don't worry guys, we will sign very strict contracts, whether it is buying a tricycle directly, buying a tricycle by renting it, or simply renting a mountain tricycle, we will have a contract. , will be filed with the government, and if you have any questions, you can report directly to the government.”
When people who were originally skeptical heard that they would file a record with the government, their doubts were reduced by half.
In addition, this is a member of the Cheng family. The Cheng family is considered a relatively reputable merchant in Jiangning County. Father Cheng collects grain in various villages all year round. Everyone has a good impression of the Cheng family, and some people are beginning to be tempted.
Upon seeing this, the steward said another very important policy: "Anyone who buys a tricycle has any normal wear and tear of any part within two years, and can bring it back and replace it with a new one without spending a penny."
This news made the sellers even more excited. They were selling goods outside all day long, and their wheelbarrows wore out quickly. It would cost a lot of money every year to find a carpenter to repair the wheelbarrows.
However, it is still a bit stressful for them to take out eight taels of silver at once, which will make the silver saved by the family shrink instantly, and the money for purchases will not be enough.
If you only take two or three taels, it is still acceptable in terms of the wealth of the salesmen.
After all, this tricycle is a new thing, and everyone has never tried it before. I don’t know if it works or not. You can rent it for a month and try it out.
Even if three taels of silver can be taken out, the salesmen still do not immediately decide to rent a tricycle. They need to go home and discuss with their families before making a decision.
As for how to sell and promote bicycles, Lin Xiazhi didn't care much about it. He sold as much as he could. What he thought about was whether he could make a four-wheeled bicycle, that is, a tandem bicycle.
Before crossing, Lin Xiazhi rode a tandem bicycle with friends in many scenic spots. He could not only enjoy the scenery and chat leisurely, but also travel in the scenic spots. The experience is not bad.
Take Shiwaiyuan as an example. Shiwaiyuan covers a large area. If you only rely on your feet to walk, you will not be able to complete the circle in half a day. play items.
Lin Xiazhi thought that when Liu Xiaoniu successfully made a tandem bicycle, he would give the tandem bicycle to Cheng Jinyang, and make the tandem bicycle famous in the world.
In fact, Lin Xiazhi asked people to make these two-wheelers, tricycles, and four-wheelers not to make money, but to use as much as possible in his mind to benefit the people of Jingguo and bring convenience to everyone's life.
Outside Zhu Yu Pavilion, there were people asking about tricycles one after another, and inside Zhu Yu Pavilion, there was an endless stream of people buying down jackets. Lin Xiazhi was in the room thinking about what else could be improved.
The shopkeeper of Zhu Yuge knocked on the door and came in: "Young husband, just now a boss Zhou came to ask today's publicity team, he wants to spend money to hire old ladies to help promote his shop."
Lin Xiazhi came back to his senses: "Boss Zhou? Which one? What kind of store?"
"Chengbei Cloth Shop is for cloth and ready-made clothes. He wants to promote his new winter clothes this year." Zhu Yuge shopkeeper replied.
Boss Zhou had already told him the whole situation just now, and he seemed to be very sincere, otherwise he wouldn't have taken the time to come in and find his young husband when he was so busy.
"Chengbei cloth shop, it's quite a big cloth shop, I have a little impression." Lin Xiazhi stood up, "I'll go out to meet the Boss Zhou you mentioned."
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