sinovels Chapter 895 The Gross Profit Margin Is Very High, But The Expenses Are Also Scary
Chapter 895 The Gross Profit Margin Is Very High, But The Expenses Are Also Scary
The first negotiation collapsed.
If both sides stick to their respective bottom lines and won't let go, it will be difficult to reach an agreement.
However, Paul Jacobs did not directly leave Sioux City and fly back to America.
If you really want to do that.
But it's too obvious.
Moreover.
Paul Jacobs’ idea here is to take both sides.
It is necessary to invest in Turing Company and help Turing suppress Blue Star Electronics.
At the same time, he also wanted to suck a lot of blood from the Blue Star Electron Son.
The goal has not been achieved yet, how could he just go back home?
If the negotiation doesn't work out the first time, take a break and you'll have to continue talking later.
To put it bluntly.
Negotiation is the art of compromise.
Bargain with each other, compromise to a level acceptable to both parties, and then the negotiation is done.
During this bargaining process, both parties were tested again and again.
This was the first test, and Mao left without even trying it out. The impression given to the outside world was very problematic.
Like the negotiations between Blue Star Electronics and Gaotong.
Let alone three or five days, even if it lasts three to five months, or even a year and a half, it is possible.
As soon as Paul Jacobs left the Blue Star Electronics headquarters.
Liu Hong, Zhao Tang, Jia Weiping and other core executives formed a group and came to Lu Yi's office.
"Director Lu, how was your conversation with Paul Jacobs?" Liu Hong asked bluntly.
When the two of them are alone, Liu Hong usually calls him Lu Yi.
after all.
The relationship between the two is unusual.
We were roommates in the same dormitory when we were in college, and they also founded the Future Group together.
But now that Zhao Tang, Jia Weiping and others are present, Liu Hong will naturally not call Lu Yi Laosi so casually, but call him Lu Dong.
This is a matter of principle.
Zhao Tang, Jia Weiping and others also looked at Lu Yi.
This negotiation with Gao Tong is obviously very important to Blue Star Electronics.
The baseband chip is an extremely important component of Pinnacle mobile phones. If the negotiation with Gao Tong fails, it will be a big trouble for Pinnacle mobile phones.
They hope that Lu Yi's negotiations with Paul Jacobs will get off to a good start.
"It didn't go well."
"Paul Jacobs bites the bullet."
"The related patent fees for 4G are at a ratio of 7 points, and the related patent fees for 3G are at a ratio of 5.5%."
"Gao Tong's asking price is too high. No matter how big the lion's mouth is, it can't even describe the ugly appearance of the other party."
Lu Yi said lightly.
These words changed the expressions of Liu Hong, Zhao Tang, Jia Weiping and others.
As Lu Yi said, Gao Tong's eating habits can't even be described with a lion's mouth.
This is completely treating Blue Star Electronics as a fat sheep!
Liu Hong frowned and said: "The other party wants such a high ratio. Is this because they want to make up for the loss in business gambling five years ago?"
"Obviously."
Lu Yi smiled with a mocking look on his face.
"Although Paul Jacobs vehemently denied it in front of me, his purpose of trying to regain his lost position for his father was clear."
Jia Weiping is responsible for the supply chain and sales of Dianping mobile phones.
The status of Blue Star Electronics is just below Lu Yi and Liu Hong, and equivalent to the vice president of Zhao Xue.
He said: "In 2008, our peak annual mobile phone sales exceeded 30 million units."
"Based on this data, Gao Tong will be given a profit of more than 1 billion meters of gold that year."
What was Blue Star Electronics' total revenue last year?
The sales of pinnacle mobile phones are almost 21 billion yuan.
Coupled with the profit dividend of Huaxing Optoelectronics and Kangxing joint venture of 800 million gold, the total revenue is 21.8 billion gold and the gross profit margin is around 1107 gold.
obviously.
Blue Star Electronics' gross profit margins are astonishingly high.
But the same thing.
Blue Star Electronics' expenses are also prohibitively high.
Human cost expenditures, various research expenditures, etc.
After deducting all expenses, Blue Star Electronics' net profit last year was only about 3 billion meters, a net profit margin of almost 15%.
Now Gao Tong wants to take away one-third of the net profits as soon as he asks. Not to mention Lu Yi, Jia Weiping, Liu Hong, and Zhao Chang will not agree either.
Although Blue Star Electronics is not a listed company.
But they have virtual equity awarded to them by Lu Yi, and they can receive tens or even hundreds of millions of profits in dividends every year.
If Gaotong directly takes away one-third of the net profits, their dividends will be directly reduced by half.
"Money grab!"
"Gao Tong is clearly trying to steal money!"
"Last year, the company's net profit was only 3 billion yuan, and Gao Tong wants to take one third of it. This is a clear robbery!"
0…Please give me flowers…
Zhao Tang said quite angrily.
"Talk to him slowly."
"It is impossible for me to accept a ratio of 5.5%."
"Our bottom line is 4%, and it's not the selling price of the whole machine, but 65% of the selling price of the whole machine."
Lu Yi's eyes flashed.
Judging from today's contact with Paul Jacobs, this will be an arduous negotiation.
"From this point, it can be seen that we still have obvious shortcomings."
"If this problem is not solved, or if no domestic enterprises come forward, our fate will always be pinched by Gao Tong."
Lu Yi said with emotion.
After all.
The reason why Gao Tong is so tough in front of Party A is because of his confidence in his own strength.
0
If the baseband chips of Intel and other competitors were more powerful, then Paul Jacobs would never have the confidence to be so tough in front of Lu Yi.
Paul Jacobs said something very true.
Gaotong can provide Bluestar Electronics with the highest quality technical solutions.
Lu Yuan did not want to fall out with Dang Si unless it was absolutely necessary.
If Pinnacle mobile phones use Intel's baseband chips, the consequences will definitely be the same as a certain model of Ai Feng in the previous life, and it will be drowned in the saliva of consumers.
These words.
Liu Hong, Zhao Tang and others also felt a burst of emotion in their hearts.
Honestly.
Blue Star Electronics has been working hard to make up for its shortcomings.
In order to solve the stuck neck problem.
It can be said that Blue Star Electronics spares no effort in investing in research and development.
otherwise.
When the gross profit exceeds 50%, the net profit will not be less than 15%.
Blue Star Electronics' salary and benefits are indeed very high.
But the biggest expenditure cost is R&D investment.
But after all, Blue Star Electronics’ background is still too shallow.
It is impossible to solve all neck-stuck problems in a short period of time.
Let’s talk about baseband chips.
Blue Star Electronics established corresponding laboratories and spent a lot of money on technical research, but the results were pitiful.
Because in this regard.
It is too difficult to bypass Gaotong's patent barriers.
In addition, Blue Star Electronics' technical reserves in this area are also pitiful. If it wants to make big gains, it still doesn't know how much resources it needs to invest and how much time it will take. .