sinovels Chapter 573 Rice, You Don’T Have Martial Ethics!
Chapter 573 Rice, You Don’T Have Martial Ethics!
[Rice M1 was snatched up when it went on sale!] - Sohu News
[50,000 units of Rice M1 were sold out within 3 minutes!] - Wangyi News
[Dami Technology entered the domestic smartphone industry and disrupted the situation, selling 50,000 units in 3 minutes. Are you afraid of Huachang, Sanxing, HTC and other mobile phone manufacturers?] - Xinlang News
[Dami Technology is extremely cost-effective and takes the first step into the smartphone field!]——Technology Pioneer News
[Dami mobile phones are coming, with top-level flagship configurations, and the price is only 1,999 yuan. 】——22nd Century Economic Report
["Have you grabbed it?" The domestic mobile phone industry welcomes a new player. The first batch of 50,000 rice M1 mobile phones was sold out within 3 minutes. ——Second Financial Network
[The coming is fierce! Rice mobile phone is launching a challenge to internationally renowned mobile phone brands such as Huachang, Sanxing and HTC. 】——Pengpai News
[Only buy the right one, not the expensive one, you deserve the rice M1 mobile phone!] - Slow News
[Shocked! The rice phone actually turned on within 3 minutes...] --- The squirrel was shocked.
same day.
On the Internet, there was overwhelming news about rice phones being sold out.
Rebus is a very good marketer.
The first batch of 50,000 units of Rice M1 was sold out in 3 minutes. How could you miss such a good promotional material?
Give an order.
The company's public relations department immediately activated.
The news media that had already been contacted, according to instructions from Rice Technology, immediately wrote soft articles about rice M being sold out within 13 minutes.
Then it was disseminated through various channels.
A large amount of relevant news information appears on the three major portal websites, major news media platforms, Weibo, major comments, etc.
Because the title is very attractive, it attracted a large number of netizens to click on it.
For a while.
It was passed on to ten people and hundreds of people, and it spread directly on the Internet, attracting other news media to rush to reprint and report it.
The spread of the news also caused an uproar in the industry.
The eyes of countless people in the industry were shocked by Rice's report card.
In 3 minutes, 50,000 units were sold out. This...
"Is it true? 50,000 units were sold out within 3 minutes. This is incredible!"
"I originally thought it would be great if I could sell 1,000 rice phones in one day, but... my face was swollen."
"The hot sales of Rice M1 tell us that the mobile Internet era has really arrived!"
“With the direct online sales method, maybe we can borrow some money and save a lot of intermediate costs.
"Dami Technology is taking the ultimate cost-effective route. Our team has made an internal estimate of the cost of Rice M1, which is about 1,700 to 1,800 yuan. The price of Rice M1 is 1,999 yuan. Rice Technology sells directly through the Internet. , eliminating middleman fees, although the price of 1,999 yuan does not make much money, the rice company will never lose money because of this."
"Mobile phone companies such as Huachang and Sanxing need to be anxious! With the same configuration, the rice phone only costs 1,999 yuan, while the petal matel, Sanxing Galaxy S1 and other phones with the same configuration are priced as high as 3,000 yuan. I don’t know how consumers will choose. And metaphor.
People in the industry are also talking about this and are filled with emotion.
Needless to say.
Although Rice Technology is a new company that has not been established for a long time, it has established a firm foothold in the smartphone market with the help of Rice M1 and won a group of loyal fans.
As industry insiders said, Huachang, Sanxing, HTC, LG and other manufacturers couldn't sit still after seeing the sales data of Mi M1.
Damn it!
This is not giving them a way to survive!
50,000 units were sold in 3 minutes.
And obviously.
If it weren't for the fact that the first batch of rice products was only 50,000 units, I'm afraid the data would be even more exaggerated.
This made them feel a little nervous, as if a wolf was coming.
no way.
The path rice took simply left them with nowhere to go.
With the same configuration, the rice phone sells for 1,999 yuan directly, while they sell it for 3,000 yuan. There is no need to consider what consumers will choose.
Once the production capacity of rice increases, the impact on the market they occupy will be severe.
Although the domestic economy is developing rapidly, the current average monthly salary of Chinese people is less than 3,000 yuan.
For ordinary consumers, it is self-evident how to choose between one priced at 1,999 yuan and one priced at 3,000 yuan.
Immediately.
The executives in charge of the mobile phone business at the flower factory held an emergency meeting to discuss the matter.
(agcj) However, after discussing for a long time, we could only come up with one solution: either lower the price or widen the gap with rice phones in terms of hardware.
The person in charge of Sanxing Longguo Market immediately reported to the headquarters.
The Longguo market is too big. If Sanxing wants to occupy a place in the field of smartphones, the Longguo market is very important.
Originally, Sanxing's main competitors in the Longguo market were Huachang, LG, Soai and HTC.
The five mobile phone manufacturers, with the same configuration, all have similar pricing. You can get 200 yuan more, and I can get 200 yuan less. The comparison is based on their popularity, number of die-hard fans, product quality, brand reputation, etc. .
But as soon as the rice was sold, it was thousands of dollars cheaper than them. The person in charge of Sanxing Longguo Market almost cursed.
Damn it, you don’t play like this!
You are breaking the rules of the game!
It's okay to scold your mother, but you still have to find a way to solve it.
Otherwise, when the rice production capacity increases and there is sufficient inventory, the impact on them will not be as slight as it is now.
The Sanxing headquarters received the news from the person in charge of Longguo Market and took it very seriously.
after all.
The country has a population of 1.3 billion. In 2007, the number of mobile phones in the country was around 430 million. According to analysis and predictions by relevant international analysts, the number of mobile phones in the country will increase to around 600 million this year, an increase of up to 170 million.
If all of the 170 million increment were smartphones, and if Sanxing could capture half of the 170 million, then the single market of Longguo alone would be equivalent to half of Sanxing’s global mobile phone sales last year. The quantity is up.
In the past two years, Pinnacle Mobile has ushered in a new era of smartphones and launched the Android smart operating system, which has directly led the smartphone replacement trend in the past two years.
Because Sanxing joined earlier, it got a big piece of cake in the global smartphone market.
Last year, Sanxing mobile phones surpassed Motorola and ranked second in the world in shipments, second only to Nokia.
However, in the past two years, traditional mobile phone manufacturers such as Nokia and Motorola have experienced a sharp decline in their market share in the face of the rise of smartphone manufacturers represented by Android.
Motorola has slipped out of the top five.
Currently, the top five brands in terms of shipments are Nomagia, Sanxing, LG, Huachang, and Soai.
Among the bottom five, the positions of established manufacturers such as Motorola, Siemens, and Songxia are also in jeopardy, facing the impact of new mobile phone forces such as Huachang, HTC, BYD, and Peak.
Other mobile phone manufacturers who were still waiting on the sidelines saw that Sanxing, Huachang, BYD, and HTC, the first mobile phone manufacturers to join the Android camp, have made a lot of money with Android phones in the past two years. It is starting to get ready to speed up the development of its own Android smartphone.
It can be seen that smartphones have become a trend.
When it comes to smartphones, Android is the mainstream.
Sanxing's goal this year is to further improve its shipments based on last year's performance, and strive to achieve full-year shipments of over 250 million units this year.
As of now, they are very close to this goal.
But now the emergence of rice mobile phones has made them feel the crisis.
Because rice phones don’t follow martial ethics at all!.