Rebirth: Dominate The World, Starting From The School Network

Chapter 538 Internet Direct Sales, Hunger Marketing

“I think one of the important reasons why Rebus dares to lower the price to such a low level is their sales model.

At this time, Liu Hong spoke again.

"The sales method of rice mobile phones is likely to create a new sales model, namely the online direct sales model."

"The current sales strategies of mobile phone brands are nothing more than a few. One is to use offline dealers and agents to sell products, and the second is to cooperate with communication operators, that is, contract phones."

"Both of these two models actually require a distribution process, and in order to maintain dealers, mobile phone manufacturers often give most of their profits to these offline sales teams, so after this change of hands, the price of the product will naturally drop. If you don’t go there, including various warehouse costs, logistics costs, store costs, etc., these costs will inevitably be passed on to consumers.”

"Rami has taken advantage of the characteristics of the Internet to create an online sales model. The manufacturer - the online platform - the consumer has saved a large part of the cost overhead, thereby lowering the cost."

"This is exactly why rice dares to lower the price of flagship mobile phones with the same configuration to less than 2,000 yuan!"

Liu Hong's words made the executives present think deeply.

"What Mr. Liu said makes sense. Rice sells directly on the Internet, which can cut out the intermediate links and reduce distribution costs. In this way, the profit of rice mobile phones will be at least 100 yuan or more."

"Although this profit seems very small, as long as we sell enough 707 mobile phones, we will make a lot of money."

"And the most important thing is that most flagships with the same configuration are around 3,000 yuan, while the rice M1 only costs 1,999 yuan, which is more than 1,000 yuan cheaper. It goes without saying how consumers will choose. 17

Some executives nodded in agreement.

"This Rebus... the people from Huachang, Sanxing, and HTC probably hate him to death. As soon as the rice M1 came out, the flagship price-performance ratio of these companies was instantly pulled down, and they lost the competition. force."

"Dami's approach is similar to that of BYD's mobile phones, both of which are pursuing the ultimate cost-effectiveness route, but DaMi's cost-effectiveness is more extreme than BYD's."

"Faced with the oncoming rice mobile phone, BYI will not be as anxious as brands such as Huachang and Sanxing. After all, BYI is taking the low-end route, and the hardware configuration is already lower than other brands. At a thousand yuan At this level of machine, there is no competitor yet.”

The executives present were talking a lot.

After a while.

Lu Yi also spoke.

"Although rice is not a threat to us yet, we must also pay attention to each other."

"What Mr. Liu just said is right. The way rice is sold will create a new sales model, direct sales online."

"This model is worth learning from, and in my opinion, online (agbi) direct sales will become a mainstream in the future, replacing the offline sales model. 11

"I think our third-generation mobile phone can have both offline and online modes."

"And another advantage of online direct sales is that there is no need to stock up, which can greatly reduce the initial investment. Isn't it wonderful to just place an order and place a menu?"

"I heard that the rice M1 currently only has 10W units. I have to say that Rebus is still very good at playing, and he directly came to do hunger marketing."

Hunger marketing?

Everyone looked confused.

"The so-called hunger marketing is to set a surprise price for a product that is popular, attract potential consumers, and then limit the supply, creating the illusion of hot sales when demand exceeds supply, thereby increasing the selling price and making profits."

"We look at the sales model of rice phones, which is the online version of hunger marketing."

"The rice M1 is a very good product, right? Is it surprising that the price is 1,999 yuan? The most important thing is that there are only 100,000 units!"

"Do you think the 100,000 units of Mi Mi M1 can be sold?"

Everyone nodded fiercely.

joke!

With such a cost-effective mobile phone, only 100,000 units will not be sold?

Let alone 100,000 units, even 1 million units is not a problem!

"I'm afraid there will be many consumers who can't get it by then!"

Liu Hong said something.

"good!"

Lu Yi nodded with a smile and continued: "This is hunger marketing! More monks but less meat!"

"Right now, Rice has carried out a lot of advertising on the M1, which has aroused customers' desire to buy. Then it will adopt hunger marketing methods to make users wait. The result is that users will increase their desire to buy, which will help rice phones to sell a lot of mobile phones in the future and lay a customer base. .”

“First use 100,000 or even 200,000 units to whet the appetite of users, and when users become impatient, they will sell 500,000 or even millions of supplies at a time.

"What will it be like then?"

"It will definitely be snapped up by users!"

"Users are even thinking, if they don't get it this time, they won't have to wait three to five months, right?"

“This is the genius of rice hunger marketing!”

After Lu Yi’s explanation, everyone thoroughly understood what hunger marketing is.

His eyes also became brighter.

An executive asked: "Director Lu, can we use hunger marketing to increase the sales of Pinnacle mobile phones?"

"Of course!" Lu Yi nodded, "But currently, we can't use this method unless we come up with a very explosive Pinnacle mobile phone, which is as groundbreaking as the first generation Pinnacle mobile phone.

When everyone heard this, they immediately reacted and nodded.

indeed.

If a product wants to use hunger marketing to increase product sales, there are two very important factors that must be present.

First, the product is good and the price is cheap enough, just like Rice M1.

Second, the product must be epoch-making and groundbreaking.

The first generation of Dingfeng mobile phones could use hunger marketing at that time, but the Dingfeng mobile phones at that time had not yet occupied the market, and it was very likely that hunger marketing would directly defeat them.

As for the second-generation Pinnacle mobile phone, it has not changed much compared with the first generation, so it cannot use hunger marketing methods because it cannot absolutely attract consumers' desire to buy.

As for the upcoming third generation, it is an upgraded product. The overall design has not changed much, but it only brings faster operating speed and supports 3G network.

Pinnacle 3GS is faster and more powerful, and it is also the first Pinnacle mobile phone to support video shooting.

The 3-megapixel camera of Pinnacle 3GS can shoot VGA resolution videos, which can be said to be eye-catching and unmatched.

At the same time, Pinnacle 3GS is also the first Pinnacle mobile phone with a built-in digital compass, which can correctly display the user's position on the map.

Other innovations come from software, such as support for copy and paste, push notifications, horizontal input methods, etc.

“Our second- and third-generation Pinnacle mobile phones are actually improvements and innovations based on the first-generation Pinnacle mobile phones. They are just small innovations and there are no major innovations.

“So, on the fourth generation of the pinnacle mobile phone, we must strive to create a product that will amaze the world. I already have some ideas about this and will communicate with the design team at that time.

"If our first-generation Pinnacle mobile phone redefined mobile phones, then the fourth-generation Pinnacle mobile phone will redefine Pinnacle mobile phones!"

Lu Yi said.

When everyone heard this, they all became excited.

Now that Big Boss has an idea, it goes without saying that the fourth generation of pinnacle mobile phones will definitely shine around the world like the first generation!

and.

Lu Yi's last words made their blood boil.

Redefining the pinnacle of mobile phones?

How to redefine it?

after all!

Pinnacle Mobile is the benchmark in today's smartphone market. Those Android smartphones and tablets on the market more or less have the design shadow of Pinnacle Mobile in them. .