sinovels Chapter 236 The So-Called Member
Chapter 236 The So-Called Member
"No, second cousin, I mean your 50 taels of silver are worth it!" Lin Xiazhi put the diamond back into the box and looked at Cheng Jinyang excitedly.
Cheng Jinyang regained his energy: "Brother, what can I do?"
"This thing is called a diamond. You can see that it is crystal clear and looks very beautiful in the sun, right?" Lin Xiazhi chose a diamond with sharp edges and held it in his hand. "The most amazing thing about it is not here."
Lin Xiazhi stood up and looked around, then picked up the iron stone paperweight beside him.
"Brother Xia, what are you doing with the iron stone?" Cheng Wenliu followed Lin Xiazhi's movements and turned his head.
"The most different thing about diamonds from ordinary stones is that they are hard and will never be corroded and deteriorated. You see, I just slipped a diamond on the iron stone." Lin Xiazhi put the iron stone paperweight in the middle of the table , for everyone to see.
"God, is this scratch made by this Liu, er—diamond?" Ding exclaimed.
There is a deep hole in the iron stone paperweight. The iron stone paperweight is almost the most difficult to damage among all the common paperweights. It is difficult for ordinary objects to leave marks on it. Craftsmen use special grinding tools to grind the iron stone into a paperweight. .
Cheng Jinyang had thought in his eyes, and he asked Lin Xiazhi: "If such a hard thing can be polished into a weapon, will it be possible to sell diamonds at a high price?"
Cheng Wenliu glanced at the diamonds in the box. They were not big. If they had to make weapons, they might only be able to make a batch of arrows: "Second cousin, do you still have diamonds? Are there any that can be made into dagger-sized ones? Just make arrows."
"There are some, but they are even smaller." Cheng Jinyang said embarrassingly, he felt too small to show everyone.
Lin Xiazhi glanced at them: "Can you listen to me, of course it can be made into a weapon - no, yes! I just said that diamonds are very hard, but what I didn't say is that it is very fragile. It's easy to break."
"Think about it, if it's made into an arrow, it's fine if it hits the prey. If it doesn't hit the prey, it just falls to the ground, and it just falls to pieces. No matter how hard it is, it's useless."
"Then—" Cheng Jinyang's mood was like a roller coaster, going up and down for a while, looking at Lin Xiazhi anxiously.
"Think about it." Lin Xiazhi took out a diamond and faced Ding, "The diamond is crystal clear and will never deteriorate. Can it symbolize the purity of love and the eternity of the oath? Brother, if the second cousin Will you be moved if I give you a diamond with this meaning?"
"Can it still be like this?" Ding swallowed.
I have to say that what Lin Xiazhi said just now touched him a bit. If Cheng Jinyang bought jewelry made of diamonds for him, he would be very happy.
Then Lin Xiazhi looked at Cheng Wenliu and Cheng Jinyang again: "Also, the diamond is hard and sharp, does it represent indestructibility and invincibility, is it very suitable for men who work hard outside, whether they are officials or businessmen, wear a diamond Will diamonds with such a meaning help their careers? Do you understand?"
Cheng Wenliu and Cheng Jinyang looked at each other, and they were not persuaded by these two words of Lin Xiazhi, but they understood what Lin Xiazhi meant: diamonds themselves cannot arouse everyone's interest, so they have to find a way to make diamonds not in everyone's mind. Same.
Lin Xiazhi went on to say: "I actually have another idea. If you don't want to process these diamonds into jewelry and sell them, second cousin, you can use the diamonds in external sources."
"Shiwaiyuan?" Cheng Jinyang wondered: "Is it used in the decoration of Shiwaiyuan?"
Lin Xiazhi shook his head: "No, I have an idea about the membership system."
This is the first time Lin Xiazhi proposed the membership system, and he suddenly thought of it when he saw the diamond.
Lin Xiazhi explained that the meaning of membership is to cultivate loyal customers for the brand, and to allow customers to deposit part of their funds with them, which can relieve their financial pressure to a certain extent, that is, they must be in the management and maintenance of members Pay attention.
Prepaid different amounts can enjoy different member discounts in Shiwaiyuan. For example, if you deposit 100 taels, you can only be an ordinary member. You can pay half of the accommodation and play in Shiwaiyuan, that is, 200% off; If you deposit 500 taels, you will be a silver member. If you pay 1000% less, you will get a 1% discount. If you deposit [-] taels, you will be a gold member. If you pay [-]% less, you will get a [-]% discount. If you deposit [-] taels, you will become a diamond member, and you will get a [-]% discount on consumption, and you will also get a set of detached villas and a set of diamond jewelry from outside the world.
Here, the meaning of a diamond is not its value, but its eternity, which means that diamond members are eternal guests of Waiyuan.
This afternoon, Cheng Jinyang and Cheng Wenliu were eye-opened by what Lin Xiazhi proposed, whether it was the membership system or the meaning of diamonds. Why didn't they think of this before?
Ding also looked at Lin Xiazhi with admiration. His views on Lin Xiazhi and Shiwaiyuan changed in his heart, and he began to think about the members of Shiwaiyuan, or he asked the family to pay to reserve a member in Shiwaiyuan?It is really foreseeable that Shiwaiyuan will succeed, it would be foolish not to be tempted.
Today, Cheng Jinyang has gained a lot. Not only did he plan to build the land of Shiwaiyuan in the future, he also learned what membership system is. He really wants to use membership system in his other industries that can have members.
As for Lin Xiazhi, he had already completed the task of advising the diamonds, unceremoniously picked three diamonds with the most perfect cuts from the diamond box Cheng Jinyang brought, and returned the rest to him.
Hearing what Lin Xiazhi said about the membership system, Cheng Jinyang thought about how to combine the membership system with his business operation after returning home. Since the diamond membership is higher than the gold membership, everyone must recognize the value of diamonds.
Not only to promote the meaning of diamonds, but also to make diamonds a rare item, so that those rich people will voluntarily wave silver tickets, begging him to sell diamonds or diamond members from outside sources.
After Cheng Jinyang arrived at his yard, he immediately sent one of his confidants to go to the south to see if he could find diamonds.
He remembered that the merchant who sold diamonds had many diamonds in his hands, and he only sold a little bit, and he didn't know whether the rest were bought by others or brought back by the merchant.
Now he has too few diamonds in his hand, not enough to stir up diamonds. It is not his style to do business without making a lot of money. If he wants to do it, he must be the first one.
After Cheng Jinyang left, Cheng Wenliu pulled Lin Xiazhi to ask more details about the membership system, and he thought that the membership system could also be used in his Jufu Building.
Lin Xiazhi never thought of this rotten membership system before, now that it is mentioned, he will naturally tell Cheng Wenliu everything he knows.
Cheng Wenliu's Jufulou has now opened five stores in Lishui County, which has gradually formed a chain effect and has a fixed customer base. It is easier and more convenient to start using the membership system than Shiwaiyuan, which is not yet famous.
To use the membership system, it is necessary to uniformly produce a batch of numbered membership cards. If Jufulou has the opportunity to open all over the world in the future, membership cards without numbers are easy to be imitated.
In addition to the membership card, it is also necessary to develop a suitable membership system.
For example, Jingguo has no internet, and Jufulou is located in different places, so we can’t do the pre-recharge method like Shiwaiyuan, so we just ask customers to buy membership cards of different levels, and spend money to choose different levels of membership at once.
For example, if you buy an ordinary membership card for three taels of silver, you can save half of the meal and get a 20% discount; 100% off, [-]% off; [-] taels to buy a gold membership card, [-]% off meals, [-]% off.
Membership card materials are selected according to different grades. Ordinary membership cards are carved with wood, bronze membership cards are made of bronze, silver membership cards are coated with a layer of silver on the outside of bronze, and gold membership cards are coated with a layer of gold on the outside of bronze.
The diamond membership card of Jufulou is not considered. After all, the cost is a bit high, and the grade of Jufulou is not high enough to use diamond membership. Gold is enough for the highest level membership.
Although it is impossible to make too much money from the membership card, buying a card can make everyone have a sense of identity with Jufulou, and they are more willing to choose Jufulou for dinner, which is considered a success.
It is also possible to set a limited number of gold membership cards, which are issued in limited quantities every month. I believe those wealthy households who want to show respect for their status should be willing to spend 100 taels of silver to buy one to show off.
In addition, the membership card must have an expiration date, and after ten years, you must either change the card or buy a new one.
There are a lot of things to pay attention to just about the setting of the membership card, not to mention the service.
The most common way is to record the member's birthday. On the member's birthday, the consumption discount in Jufulou will be increased, and gifts carefully prepared by Jufulou, longevity noodles, etc. will be given.
During the Chinese New Year and holidays, dining with a membership card can also increase discounts, or give gifts for consumption.
Always, there is so much that can be done with membership.
Cheng Wenliu really wanted to pry Lin Xiazhi's mind open to see what was in him, how could he have so many good ideas.
The two sat and discussed in the small courtyard all afternoon, and Cheng Wenliu said that he wanted to go back to Jiangning County immediately to implement this membership system.
Cheng Wenliu has always had the ambition to open Jufulou all over Lishui County, and even the entire Jingguo. Now that he has Lin Xiazhi's help, it is only a matter of time before Jufulou becomes bigger.
Cheng Wenliu couldn't calm down for a long time, until Cheng Fulang and the others came back.
When Cheng Fulang entered the room, he was shocked to see Cheng Wenliu like this: "Wenliu, why are you so red in the face, did you catch the cold from the cold wind when you went out this morning?"
Cheng Wenliu explained rather embarrassingly: "Ah, I'm fine, I was just a little excited just now."
The four of them went out in the morning. If it was really because of the cold wind, his physique would be too bad.