Chapter 515 All in AMD
Chapter 515 All in AMD
Steve Mollenkopf's words immediately piqued Shen Fei's interest.
The other party has truly embarked on the right path!
Since that's the case, then we can have a proper talk.
"Mr. Shen, we would like to cooperate with your company."
Before we begin our collaboration, I'd like to lay our sincerity on the table.
For every GPU sold, we will pay Transwin a 14% technical service fee.
We just hope that when we design GPUs, we can get technology licenses from some small companies.
But rest assured, we will tell everyone that it was developed in-house by Qualcomm, and we will not reveal any flaws whatsoever.
The 14% figure was agreed upon by Steve Mollenkopf and other researchers.
After all, relying solely on research and development can't hide the problems; they can easily lead to... issues.
As for why he did this, it's because he knew very well that Qualcomm's limited foundation in mobile GPUs made it impossible for them to catch up with AMD.
Instead of waiting for AMD to produce results and then kicking them out, it's better to give this money to Transsion and take advantage of them.
As for the failure, Qualcomm didn't spend much money anyway, so it was all worth it.
But if he succeeds, he can secure his position as CEO and make a fortune.
Most importantly, if he succeeds on this path, he can then comfortably act as a front man.
While he was wildly imagining things, the person on the other end of the phone seemed to be weighing the pros and cons.
Just as he was about to ask, Shen Fei's voice came again, this time with a hint of approval in his tone:
"You're quite open-minded."
14% is possible.
We can provide you with an optimization solution for an open-source architecture.
Some of Maxwell's underlying code can also be made available to you.
Remember, you need to go all out. Hire the necessary staff, build all the necessary labs, and publicly project a stance of relentless competition with Nvidia.
"Don't worry, I understand."
Steve Mollenkopf agreed, after all, he was very familiar with this matter.
"We will adopt an attitude of investing all our resources to accelerate progress and deliver a product within a year."
As for performance... we will outperform AMD, but there will still be a gap compared to Nvidia.
"Um."
Shen Fei responded to this guarantee indifferently, not taking it seriously.
After all, he knew that Qualcomm's subsequent desktop chips... could only be said to be usable, but were still a long way from being truly usable.
"No need for grand pronouncements, just do it."
And you must remember that you are American, and we hope to be a benchmark against Chinese technology companies.
This identity must be firmly established.
Steve Molokov nodded again: "Chairman Shen, I have kept your teachings in mind."
After making the call, Steve immediately jumped up because Qualcomm was indeed going to have graphics card technology, and it wouldn't be long before it surpassed AMD.
After all... what good is their strength if they still can't beat Nvidia?
but now……
The people in the White House thought they were betting on AMD to lead the future, but in reality, they were just a bunch of rabble.
After all, Transsion's technological blockade is too strong. How could we possibly surpass them in terms of graphics cards?
It's better to just pay patent fees honestly, like we do, and develop our own technology.
…………
Meanwhile, in Sunnyvale, California, Amd chose a different path, playing its part as a pawn.
Newly appointed CEO Lisa Su looked at the support agreement she had just signed.
Of course, there is also an exclusive support agreement involved.
The contract not only had no hidden fees, but it even included a direct subsidy of $1 billion, and the first batch of $200 million has already been transferred.
So this is not a report, but a plan.
"Is everyone clear on the situation now?"
Su Zhifeng tapped on the table, snapping everyone out of their excitement.
"The federal government gave us a total of $25 billion in special subsidies, plus the $25 billion that the group withdrew, for a total of $50 billion."
This money will all be poured into the GPU business.
"We have only one goal: to come up with a new architecture that can rival Nvidia within a year, and to regain 30% of the desktop graphics card market share within two years."
A murmur of discussion immediately filled the conference room, with the technicians particularly excited.
"We've finally waited for this day. Now that we have money, we can let go."
"Isn't Nvidia just lucky to have found a good master who keeps burning money for them?"
"Damn it, their one year's R&D funding is equivalent to our five years' worth! What's the point of even trying?"
"That's right, that so-called new architecture is useless! I think it's purely due to the manufacturing process and technology. If our new graphics cards used a 14nm process, their performance could catch up with theirs."
"Transsion is open to OEM manufacturing. As long as we can produce top-tier graphics cards, OEM manufacturing will definitely not be a problem."
"Will they protect Nvidia and block our OEM channels?"
"Hahaha, don't panic! Those are two business units, each with its own operations. Why should they refuse us? As long as we have a large order volume, they won't dare."
At this moment, everyone in the conference room became excited, after all, with money, there's nothing you can't do.
Moreover, during the conversation, they attributed all their past failures to insufficient funding...
Su Zifeng felt something was off. After all, the previous failures were purely due to a lack of skill, but now everyone was in high spirits...
He couldn't very well dampen everyone's morale.
After all, as long as they can do the job, that's enough.
"Let's calm down your excitement for now; our mission is very important this time."
Therefore, the R&D department is now divided into two groups.
One team continued to optimize the GCN architecture and explore the potential of the existing architecture. After its release, they launched an upgraded flagship version to stabilize the market.
Then, Group Two immediately launched preliminary research on a completely new architecture, focusing on high-performance computing and ray tracing technology, as a reserve for next-generation technologies.
The engineers on site immediately frowned; no one wanted to join a group.
Su Zifeng also keenly noticed this, but fortunately he was prepared in advance.
"The human resources department immediately launched a talent recruitment plan."
All employees will receive a 30% pay rise.
Engineers from Nvidia and Intel are all negotiable in terms of salary, as long as they're willing to come.
Last night, he looked at the head of the mergers and acquisitions department again: "And how's the negotiation with LumenRay, the company I asked you to place an order with?"
The M&A director immediately replied: "We have contacted their company twice, and the final prototype technology is very forward-looking."
The team included several core engineers who came from SIGGRAPH, but they were also asking for an exorbitant price, directly asking for $1.2 million.
However, after our assessment, it would take us three years to develop this technology from scratch, while the acquisition would save us at least two years.
This could narrow the gap between us and Nvidia.
"purchase!"
Upon hearing Nvidia, Lisa Su did not hesitate for a moment.
"The acquisition was all cash for 1.2 million. The agreement was signed within three days. We told them that after the team joined AMD, the R&D budget and personnel would double. We assured them that their ray tracing technology could be implemented in the next generation of products."
"But isn't 1.2 million too high?"
The CFO couldn't help but advise, "Although our budget is sufficient, we still need to control costs."
"It would be bad if I fell into their telepathic trap."
sinovels