sinovels Chapter 535 Shooting Yourself In The Foot
Chapter 535 Shooting Yourself In The Foot
The day after Luqi and Arad met.
The well-known North American media "The New Yorker" suddenly published a piece of news, reporting that Future Group COO Lu Qi was discussing mergers and acquisitions with Marvel's head Arad.
As soon as the news came out, there was an uproar in the industry.
Lu Qi saw the "New Yorker" report that morning and couldn't help but smile coldly in his heart.
He was certain that this news was definitely released intentionally by Marvel.
The purpose is also very simple.
One is to stimulate the rise of the company's stock price and increase the company's market value.
When a company initiates a merger and acquisition of another listed company, even if the listed company is currently in a very bad situation, the stock price will rise against the trend.
Because someone buys a stock, the stock price will naturally rise. This is an unchanging law of the market.
not to mention.
It also involves Future Group!
This will further stimulate investors to buy Mar"127"vel company's shares.
Even Future Group is optimistic about a company, so what else can we say?
It is impossible for Future Group to have its head caught in the door and buy a bunch of non-performing assets and go back!
The second is to take this opportunity to see if any other companies are willing to step in, so that Marvel can gain more bargaining chips.
after all.
If there is only one company in the Future Group, then Marvel has no bargaining power at all.
But if there is more than one company, Future Group, then the initiative will return to Marvel.
This is also a commonly used method in shopping malls.
As soon as the incident was exposed, there was an uproar in Hollywood.
The quoted price of 2 billion meters of gold is quite satisfactory, even a little on the low side.
But there is no way, Marvel's situation is there.
soon.
The Los Angeles Times, the New York Times, the Hollywood Reporter and other media outlets also competed to reprint the reports, increasing the level of heated discussion.
People in North America were extremely surprised when they saw the report.
Future Group just spent 5 billion yuan to sign copyright agreements with 20 or 30 film companies a few days ago.
Now, it is preparing to acquire Marvel.
So rich!
At the same time, news came out that Disney also has some ideas about Marvel.
but.
Disney has not taken a position on the matter, neither admitting nor denying it.
Of course.
This news was released by Marvel itself in order to increase its voice.
As for whether Future Group believes it or not, they don't care.
Moreover.
After the news came out, Disney did not jump out to deny it, which gave them a lot of confidence.
In fact, when they released this news, it was not without purpose.
In fact, as early as 2005, former Disney CEO Michael Eisner proposed to acquire Marvel.
However, many executives immediately opposed it and said that Marvel was a bit avant-garde and would damage Disney's brand.
At that time, there was an idea among the board members that Disney was a separate, overall brand [all business activities existed under the parent product of Disney].
And then... there is no more.
Just when Arad and others were complacent about their little plan.
When a piece of news came out, the entire top management of Marvel immediately jumped on their feet.
The four heirs of cartoonist Jack Kirby sent 45 copyright termination notices to film and publishing giants such as Marvel, Disney, Paramount, Sony, 20th Century Fox, and Universal Pictures, announcing plans to retrieve them as early as 2014. Copyrights for certain characters of comparable creations.
Because Future Group bought Marvel's debt from Merrill Lynch, it also received a copyright notice.
In the 1960s, cartoonist Jack Kirby created popular hero images such as the X-Men, Fantastic Four, and the Hulk in Marvel. With the rise of comics and movies, these comic images have been widely used in publishing, film and television , licensing and other fields have brought huge economic benefits.
The key point in the sudden copyright battle is whether Kirby was "hired" by Marvel to create these comic characters, or whether he created them independently.
Jesse Kirby has been dead for more than a decade.
While working at Marvel, he and Stanji created many classic comic characters.
Now that Jesse Kirby's family has jumped out, all kinds of monsters have followed.
for example:
A Los Angeles law firm jumped out and said that they had fought a similar lawsuit this year and successfully helped the heirs of Jerome Siegel, the author of "Superman," regain part of the copyright.
The underlying meaning is, Jesse Kirby’s heirs, what are you waiting for? Come to our law firm and we will help you litigate and get back the relevant copyrights.
This news immediately made Marvel’s executives anxious...
Because according to North American copyright law, the author or heir can restart the process of obtaining copyright after a period of initial authorization.
What if Future Group gives up its acquisition of Marvel due to copyright issues?
If they had known that Jesse Kirby's heirs would jump out to cause trouble, they would have stopped using these tricks and just agreed to the Future Group.
In this case.
Even if Jesse Kirby's heirs wanted to cause trouble for them, when they sold themselves to the Future Group, they were looking for trouble for the Future Group.
have to say.
In a previous life, Jesse Kirby's heirs also jumped into trouble with copyright issues, but that was in 2009, when Disney acquired Marvel.
Regarding the Jesse Kirby heir jumping out to cause trouble, Marvel has refused to make any comment on the matter.
the other side.
Lu Qi said at an impromptu press conference that regarding copyright disputes, the group will conduct a full study on the matter before making a decision.
Lu Qi's words reached the ears of Arad and others, making them even more anxious.
They believed that Lu Qi's words meant that he wanted to retreat.
after all.
No company wants to acquire a company that involves a lot of troubles.
And at the same time.
Because of the copyright dispute, coupled with Lucci's speech, Marvel's stock price plummeted wildly.
Originally, investors had pinned their hopes on Ma2.9rvel being acquired by Future Group. With the support of the sponsor's father, they could flex their muscles without any worries.
As a result...who knew there would be so many thunders behind!
So what are you waiting for? If you don’t throw it away now, when will you wait?
Seeing that something was wrong with the situation, Marvel couldn't sit still at all.
On August 13, after Allard settled the board of directors, he flew directly to Sioux City, Longguo, that day.
Because Lu Qi had returned to China two days ago, he did not stay in North America to wait for news from Marvel.
This is also a strategy.
Future Group does want to acquire Marvel, but its external interest is dispensable, which makes Marvel anxious to find a father.
I originally wanted to find a godfather to rely on, but if because of my procrastination, the godfather loses interest and leaves, "then they will get nothing."