Rebirth: Dominate The World, Starting From The School Network

Chapter 530 If You Want To Make Up For The Shortcomings In Content, Then Use Krypton Gold!

After the meeting.

Lu Qi came to Lu Yi's office.

"Director Lu, do you have any additional instructions?" Lu Qi asked.

Lu Yi invited Lu Qi to sit down on the sofa in the office, poured Lu Qi a cup of tea himself, sat down as well, and asked: "Lao Lu, do you know Marvel Company?"

"Marvel?"

Lu Qi was stunned for a moment, thought for a moment, and said uncertainly: "Director Lu, are you talking about Marvel Comics? Or Marvel?"

Lu Yi nodded and said: "Yes, it's Marvel."

Lu Qi wondered: "Director Lu suddenly asked this, maybe he has some thoughts about Marvel?"

"You still understand me." Lu Yi said with a smile, "I intend to acquire this company. I heard that Marvel is currently in a near-death situation, and it is a good time to acquire the company to expand our group's business segment."

Lu Qi reacted quickly and asked: "Marvel has many superheroes in its hands. Director Lu wants to acquire the "370" Marvel company. Could it be that he wants to get involved in the film and television industry and at the same time enrich our content resources in the video business sector?" ?”

"Haha, how about you understand me?" Lu Yi said with a smile, "I do have this plan."

"Marvel was originally on the verge of bankruptcy in the past two years, but this year the company made a desperate move and invested all its money in "Iron Man."

"As a result, with the reputation and box office of "Iron Man" after its release, it was able to barely save Marvel, which was on the edge of the cliff.

"From the word-of-mouth and box office success of "Iron Man" after its release, we can see the market and potential of superheroes in the Marvel universe. If we acquire Marvel, we can obtain the copyrights of these superheroes."

"At that time, we can invest in developing a superhero movie series ourselves, and I believe we can make a lot of money.

Lu Qi frowned and said: "Director Lu, you just said it yourself. Marvel has been brought back from the brink of death with "Iron Man". We want to acquire the company. I'm afraid it won't be easy."

"No!"

Lu Yi smiled and shook his head.

"If you were the boss of Marvel, the company was on the verge of bankruptcy, and with the courage to go all out, you invested all the money in a movie. As a result, the bet was won, and the company has temporarily stepped back from the edge of death. Small steps. But can you guarantee that the next movie will be as successful as the previous one?"

Lu Qi thought for a moment and shook his head.

No one dares to make such a guarantee.

Lu Yi laughed and said, "That's right! It's precisely because there is no guarantee that the next movie will be successful. Although the company has temporarily lifted the crisis of bankruptcy, it is still on the precipice."

"At this time, if a well-funded group launches a merger invitation, it can completely avoid the company's bankruptcy. If it were you, what would you choose?"

Lu Yi is not exaggerating.

It's true.

In 2008, Marvel survived a major crisis and avoided bankruptcy with the help of "Iron Man".

The movie "Iron Man" is the key to success.

If "Iron Man" had failed at the box office at that time, there might not have been the Marvel Studios, and there would have been no huge Marvel Cinematic Universe.

Marvel did not have any money when they made "Iron Man" at the time, but they used loans to mortgage the movie adaptation rights of all their superheroes to make the movie.

Marvel's bosses will never want to experience this kind of despair again.

This is also the reason why, at the end of 2009, Marvel was acquired by Disney for 4.24 billion yuan.

And after that.

Marvel, which became a subsidiary of Disney, not only did not disappear, but relied on Disney's resources to develop the Marvel Universe series, which made Disney a lot of money.

How could Lu Yi miss such a good opportunity to make a lot of money?

"Okay! If it were me, I would definitely choose to sit under a big tree to enjoy the shade." Lu Qi shrugged helplessly, "What should we do if we acquire Marvel?"

Because it gave up the acquisition of Sun Micro, Future Group is not short of money.

Lu Qi calculated in his mind that the current Marvel company is only worth 3 billion meters in gold. This amount of money is not a problem at all.

The question is, what to do after acquiring Marvel.

Lu Yi said directly: "Integrate Marvel's IP resources to establish Future Pictures, enrich the entertainment industry ecology, and diversify the ecology of our online video business

"If VideoSpace wants to develop and grow, it must produce its own online dramas or movies."

"Netflix has been playing with this model for many years, and it is still booming, which shows that this path is right. Our online video business must also follow suit. Now is the time.

"Besides, even if there is no Marvel, I am still planning to lay out the film and television section this year."

"After all, one of the important reasons why I decided to acquire the Fantasy Literature Society was the IP copyright!"

"Do you know the online article "Ghost Turns Out the Lights" that was serialized at the Fantasy Literature Society?"

Lu Qi nodded...

The exploration and adventure novel "Ghost Turns Out" has been very popular in the Internet literary circle in the past two years, and it has already left the circle. Naturally, he knows about it.

Moreover, Lu Qi also read "Ghost Turns Out the Lights", the story was suspenseful and interesting, which made him amazed.

"You think, if we make "Ghost Turns Out" a big IP and turn it into a movie and TV series, will there be a market?" Lu Yi asked with a smile.

Lu Qi said without hesitation: "Of course! The novel "Ghost Turns Out" is a phenomenon-level online novel with many fans. If it can be adapted into a movie and TV series, book fans will be very willing to pay for it."

Lu Yi said: "The Fantasy Literature Society not only holds the copyright for one novel, "Ghost Turns Out the Lights", but also holds the copyright for thousands of novels. After acquiring Marvel, it integrated resources and established a film company overseas. We can create a series of superhero movies in the Marvel Universe, and in China, we can use the big IP of "Devil's Lights" to test the waters and enter the film entertainment market."

"As for the online video sector, content is our shortcoming and we must pay attention to it. Otherwise, the major Hollywood film and television giants will keep asking for sky-high prices. Who can bear it?"

"This time we have reached a cooperation agreement with several major film companies, and we will have to give away billions of dollars in copyright fees at one time. It looks cool, but it is also very painful."

Lu Qi was also dumbfounded, and then smiled bitterly.

On weekdays, I would see Lu Yi throwing away hundreds of millions and billions without blinking an eye, looking calm and relaxed.

It turns out that the big boss only doesn't care on the surface, but also feels pain in his heart.

Of course.

He also completely understood Lu Yi's intention of doing this.

This is to enrich the overall content diversity of the Future Group and further consolidate its own moat.

It is very dangerous for large groups to rely solely on a single profit model.

Just like during the subprime mortgage crisis, the group's revenue fell sharply.

Why?

This is because most of the group's revenue comes from advertising revenue.

Although there are other sources of income, such as games.

But the profit model is still too simple.

Another is that content resources are a major shortcoming of the online video business section of the Future Group and will be choked by others.

The online video business is also one of the sectors in which the group invests the most.

If you don't step in, you may be stuck in Hollywood in the future.

When will this sector turn a profit?

I’m afraid it’s a long way off!