sinovels Chapter 377 The Biggest Opponent Is The Fruit Company
Chapter 377 The Biggest Opponent Is The Fruit Company
"Fourth child, what do you mean by Steve Jobs asking us to license patented technology? Is it possible that the fruit company is also carrying out a secret plan like our [Peak Plan]?"
After Jobs left, Liu Hong's face was full of doubts.
The fruit company has nothing to do with the mobile phone industry, so it unexpectedly came over to ask for patent authorization at this time.
Although Fruit Company teamed up with Motorola to launch a mobile phone, it obviously failed, and there was no related news from Fruit Company later.
Lu Yi smiled and said: "Isn't this already obvious?"
"Ah? It's true!" Liu Hong was shocked.
Lu Yi said: "In fact, there have been signs that fruit companies have entered the mobile phone field."
“Ever since Fruit launched the iPod, Steve Jobs has always wanted to integrate the three major functions of sending and receiving emails, making phone calls, and listening to music on one device.”
"But obviously, Jobs' decision did not receive support from the top management of the fruit company, but he never gave up."
In 2003, there were rumors that Fruit Company wanted to acquire Motorola Mobility. However, for Fruit Company at that time, the cost of this acquisition transaction was too high and it was simply unable to afford it.
"So in 2005, we jointly launched an iTunes mobile phone with Motorola, but it ended in failure."
"Although neither Jobs nor other senior executives of Fruit Company have made any relevant remarks about entering the mobile phone field, reliable sources revealed that as early as 2004, Fruit Company secretly summoned more than 1,000 internal employees to form a A research and development team.”
"As for what this R&D team does, it is unknown to the outside world, and no other news came out later. It is obviously highly confidential.
"But now, it's obvious that Steve Jobs came to us personally to talk about patent technology licensing."
After listening to Lu Yi's words, Liu Hong was very shocked.
It wasn't the fruit company's secret love-crazy mobile phone plan that shocked the company, but the fact that Lu Yi actually deduced the fruit company's strategic layout from some clues.
But it's a pity.
Although the fruit company is also secretly conducting research and development of smartphones, its progress is obviously much behind them, otherwise it would not come in person to discuss patent technology licensing.
"But Fourth Brother, since you have guessed the purpose of Steve Jobs' trip, you should also know that the Fruit Company is making plans similar to ours, which means that the Fruit Company will be our competitor. Why do you still propose 300 million meters?" What if Steve Jobs agrees to the licensing fee? Do we really license it to them? Isn’t this funding the enemy?" Liu Hong said puzzledly.
"promise?"
Lu Yi chuckled lightly and said: "If we can agree to the patent licensing fee of 300 million meters of gold per year, do we still have a reason to win?"
The fruit company came here to seek authorization for 37 patented technologies, not all of which are core technologies.
A lot of it is related to industrial design.
One of the most important core technologies is multi-touch screen technology, which is also the most irreplaceable.
"Besides, in the future, smartphones will become the mainstream of the global mobile phone industry, and it is impossible for us, Blue Star Electronics, to conquer the entire market."
"Our top mobile phones only need to occupy the top of the pyramid in this field. The mid-to-low-end market below will be left to other mobile phone manufacturers."
“What do you think our Blue Star Electronics’ two mobile operating systems [DOS] and [Android] are for?”
"The [DOS] system is an operating system exclusive to our top mobile phones, while [Android] is open source and is available to all mobile phone manufacturers around the world.
"Actually, when I made the offer of 300 million meters in gold, I knew that it was impossible for Steve Jobs to agree to it, and I wouldn't agree to it either."
"I did this actually to delay the launch of fruit products."
"There are only two paths before the fruit company. One is to pinch our noses and give us 300 million meters of gold every year, and we make money while lying down; the other is to use our patented technology and find another way."
"But finding another way is not easy. It not only requires a lot of time, but also a lot of manpower, material and financial resources. It may even be in vain in the end."
"I really hope that the fruit company can choose the second path. In this way, when they hit their heads and bleed, they look back and realize, oh, the market is already plagued by smartphones."
"In the high-end market, Peak Mobile is the only one player, and the mid- to low-end market is occupied by other domestic and foreign manufacturers. At that time, it would be a bit difficult for Steve Jobs to enter this industry.
"To be honest, among all mobile phone manufacturers, the ones we should pay most attention to are not international giants such as Nokia, Motorola, BlackBerry, Ericsson, and Sony, but fruit companies."
"Big international companies like Nokia have stayed at the hegemony position for too long. They have a lot of internal problems and lack the sense of innovation. If they don't make changes and seize the opportunities, Sufu will be overtaken by latecomers."
"...and in terms of innovation, fruit companies are definitely a strong enemy of ours."
"Look at the products launched by the fruit company, iPod, iTunes, iPad, Mac, both in terms of quality and industrial design, they are all highly sought after by users."
"The most important thing is Steve Jobs. His outstanding talent gave him the ability to change the world."
"With his keen sense of touch and extraordinary wisdom, he has the courage to change and constantly innovates, leading the trend of global information technology and electronic products."
"The scariest thing is that Steve Jobs is a person who pursues perfection. He believes that there is no shortcut to perfect quality. You must position excellent quality as your own commitment and stick to it unswervingly. When you have higher requirements for yourself and pay attention to After all the details, the product will be different from others.”
"Facing such an opponent, we must (have to) be very alert to deal with it."
Lu Yi's words made Liu Hong stunned.
He didn't expect that Lu Yi had such a high opinion of Jobs.
At the same time, his level of attention to Jobs was suddenly raised to the highest level.
Lu Yi values such a person and does not dare to underestimate him. If he underestimates him, he is likely to make a major mistake.
"Of course."
"The Fruit Company and Steve Jobs deserve our attention, but we don't need to think too terribly about them.
"The great man once said that you should despise your opponents strategically and pay attention to your opponents tactically."
"It doesn't matter even if Steve Jobs ultimately chooses to accept our 'blackmail'."
"Even if our pinnacle mobile phone is launched at the same time as the fruit company's products, we are not afraid, because I have absolute confidence in our products and I am confident that we can defeat them!"
Lu Yi's tone was full of strong confidence. .