Rebirth: Dominate The World, Starting From The School Network

Chapter 321 Double 11 Comes Ahead Of Schedule, And Building The Headquarters Is On The Agenda

"Singles' Day?"

Lu Yi's words directly confused Teacher Ma.

Is there such a festival?

"Uh~ Director Lu, what kind of holiday is this Singles' Day? Is there an official holiday? This is the first time I've heard of it today." Teacher Ma said truthfully.

"Singles' Day is an unofficial holiday, popular online and among the people."

"There are many theories about its origin, but the most widely recognized one is that it originated from Minister Nanjin."

“In 1993, four senior students in Nanjing University’s ‘Mingcaowuzhu’ dormitory held ‘bed talks’ every night. For a period of time, the theme of the talks was to discuss how to get rid of the bachelor state.

"We came up with the idea of ​​organizing activities based on the upcoming November 11th as "Singles' Day" because 1 symbolizes singleness."

"Since then, Singles' Day has gradually developed into a campus fun culture in Nanjing University and other universities."

"As batches of students bid farewell to campus, this festival was gradually brought into society. With the large group of adult single men and women, as well as the spread of group activities and online media, Singles' Day became popular in society and was promoted by 22 Singles' Day. Developed the 'Nude Festival'

Lu Yi explained.

After listening to Lu Yi's explanation, Teacher Ma was a little stunned.

"Director Lu, I understand the origin of Singles' Day, but what does this have to do with e-commerce?"

He felt that Lu Yi was a bit unreliable.

It was obviously talking about how to quickly defeat eBay and occupy the domestic market, but in the end it jumped directly to Singles' Day.

Even Teacher Ma, who thought he was already very leaping in thinking, couldn't keep up with this leap of thinking.

"Teacher Ma, let me ask you, how can we sell goods quickly?" Lu Yi asked with a smile.

Teacher Ma said without hesitation: "Of course we use various marketing methods."

"good."

"There are only a few marketing methods, and the most important marketing method is discounts!"

"Director Lu means to let us get discounts on Taobao.com? But the price of the goods is not set by us, but by the store merchants themselves. We only provide a trading platform and have no right to determine the price of merchants' goods. "

Teacher Ma said that the discount method is completely unworkable.

Even if they want to let merchants offer discounts to attract users, it still depends on whether the merchants are willing.

If you force merchants to discount, they will just turn around and open a store on eBay.

"That's why I say Singles' Day."

Lu Yi smiled, as if he was the king who had everything under control.

"Discounts are a good promotion method. Of course, I also know that it is impossible for the platform to force merchants to discount."

"But what if we combine discount marketing activities with Singles' Day and make it a holiday for promotion, and only on this day or within a week, the products in the store will be heavily discounted?"

Teacher Ma is obviously a very smart person.

He immediately understood the meaning of Lu Yi's words, and his expression suddenly became excited.

"Director Lu, what you mean is that the website can hold a Singles' Day discount promotion to increase sales. It's not a discount all the time. It's just that on this day or within a period of time, the merchants can't accept it."

"Although the discount price has dropped, the total sales have increased, and merchants will not lose money. Small profits but quick turnover!"

"This is a good idea, this is a good idea!"

"The vast majority of our online shopping users are between the ages of 20 and 40, and many of them are even communicators of Singles' Day."

"We hold discount promotions on Singles' Day, which will definitely arouse these people's desire to buy!'

Teacher Ma looked very excited, as if he had seen that on Double Eleven, the total sales of the platform reached an astonishing amount.

"Director Lu, you are such a genius!"

“It’s such a genius idea to combine an unofficial holiday like Singles’ Day with discounts and promotions!”

"I have a hunch that Singles' Day will not only become more famous, but will also become a customary discount promotion holiday in the e-commerce field!"

"There are still three months until November 11th. That's enough, that's enough!"

With such a good idea to increase platform sales, Mr. Ma naturally would not wait until next year to implement it. 【

"Teacher Ma, let me remind you that the platform cannot force merchants to participate in the Double 11 event. It is all voluntary."

"Merchants who are willing to participate can give them some discounts and even give them a guarantee. If they lose money in the end, the platform will subsidize their losses. Of course, I don't think the merchants will lose money. But by doing this, you can give them something to eat. It’s a reassurance to make them more active in participating in Double 11 discount promotions.”

Lu Yi said.

Teacher Ma nodded, indicating that he would keep it in mind.

Teacher Ma has a hunch that if the Double 11 event goes smoothly, Taobao.com may directly catch up with or even surpass eBay in terms of the number of members.

"Okay, I will hold a high-level meeting tomorrow to discuss this matter and determine the implementation plan. This time, eBay must be caught off guard, haha!" Teacher Ma laughed.

A dinner party where the guest of honor enjoys himself.

After returning to the hotel after the meal, Lu Yi turned on his tablet and looked at rice stocks.

Because of his reduction in holdings, the share price of Future Group plummeted during the call auction stage.

After the market opened, there was no upward pullback movement, and it dived directly downwards.

In half an hour, the drop reached 10 points.

There are also brave people who want to take advantage of the opportunity to buy the bottom, but they end up being buried.

For this trend, Lu Bian's prediction is used.

The next day, Lu Yi embarked on the return journey.

I returned to Sioux City on the 13th, which happened to be the weekend, and Lu Yi had a day off.

On the 14th, go to work on time.

The first thing I do when I get to work is naturally a meeting.

First we talked about the investment in Ali, and then we talked about building the group headquarters.

Yesterday, news came from the city government that 200,000 square meters of land had been demolished and expropriated.

In other words, the last obstacle has been overcome, and the Future Group can start taking action to build a future town.

In fact, many people in the company were talking about it yesterday.

Because of the construction of the headquarters, there have been internal rumors for a long time.

It's just because of the land issue that it has been delayed.

Employees of the company all know that Lu Yi originally requested 200,000 square meters of land from the city to build its headquarters and employee dormitories.

Now that the land has been acquired, the matter of building the headquarters can be officially put on the agenda.

After Lu Yi came to the company, he also chatted with many employees about the headquarters in the break room.

The workload of Future Group is very heavy, and Lu Yi also thoughtfully set up a staff lounge.

When you are tired from work, you can put down the work at hand, soothe your brain, and communicate with the company on any topic related to cargo tanks. Anyone can sit down and chat together, and enjoy the snacks provided by the company for free, while chatting.

to this end.

After many people join the company, they inevitably gain weight. For this reason, they are forced to exercise and control their weight within the company.

When it comes to building a company headquarters, almost all employees are very interested in it and give full play to their creativity and have a pleasant exchange with Lu Yi. .