sinovels Chapter 247 The School Network (Facebook) Begins To ‘Receive Customers’
Chapter 247 The School Network (Facebook) Begins To ‘Receive Customers’
October 8, 2004, the first day after the National Day.
A conference hall in Future Technology.
All company executives were present.
Even the executives located overseas are all there.
George Edwards, President of Overseas Division and Head of International Face, Jack Dorsey, Head of Twitter, Zad Hurley, Head of VideoSpace, Chen Shijun, Head of MusicSpace, James Dodd, Head of WeChat, Bill... Sivir, the person in charge of Blast Snow, Mike Mowaimi, all of them were present.
now.
In the conference room, thirty or forty people were waiting for the company's big boss Lu Yi to arrive.
Such high-level meetings are rare, and everyone present is speculating whether Lu Yi has made any big move.
A few minutes later, the conference room door was pushed open and Lu Yi walked in.
"Don't be nervous, everyone. The main topic of this meeting is to discuss how companies can realize profits and make big money. Don't act like the company is about to go bankrupt.'
Lu Yi walked to the front seat and sat down. Seeing that the executives present looked a little nervous, he said with a smile.
After his words fell, everyone breathed a sigh of relief.
It really made them a little nervous just now.
after all.
Even a number of overseas executives were summoned!
The specifications of this executive meeting can be said to be the first in history, and they can't help but think about it.
"Okay, let's talk about changing traffic to make big money first."
"As early as April this year, the number of global users of Xiaonei.com (face) exceeded 300 million, reaching the traffic monetization red line I mentioned before."
"So far, this number has reached 350 million."
"Since April, we have been preparing for the advertising model of Xiaonei.com (face), which is a precise advertising model."
"The reason why we choose the precise advertising model instead of the traditional mass marketing advertising model is because our Xiaonei.com (Face) is a real-name social platform. The information of absolutely most users is true, and our data can cover every user. real information and Internet trajectories.”
"We know exactly what they read and what they searched for."
"We can accurately recommend relevant ads to each user based on their needs."
"Our advertising forms are very rich, and can be divided into many different types according to differentiation, personalization, and diversification; according to different locations, they can be divided into information flow, sidebar advertising, etc."
"Among the many advertising categories, the most efficient advertising is divided according to user needs."
“Since April, the technology department has begun to build models and use intelligent algorithms to conduct advertising testing to increase click-through rates and maximize advertising efficiency. [The results are still very good.
Lu Yi said as he turned on the computer and connected it to the projector.
“The 12 points listed on this PPT are our core profit points.
"Increase website clicks, increase website conversions, PC application installations..."
Xiaonei.com (face) holds various data on 350 million users.
Their interests, occupation, home address, hobbies and other information.
These are data that are very closely related to personal consumption tendencies and can be accurately matched.
Xiaonei.com (face) can push personalized advertising services to each user's page.
This kind of precise advertising effect completely makes up for the shortcomings of the traditional mass marketing model such as extremely high advertising costs and low efficiency.
“This is the result of an internal test of our recommendation algorithm. It can be seen that based on the user’s search, browsing, personal preferences and other information, corresponding advertisements can be accurately pushed to the user, thereby effectively avoiding useless advertisements and not making people feel uncomfortable. disgust."
"After a long period of internal testing, this set of recommendations is quite good..."
"No problem, it's settled. We will officially start accepting advertisers from around the world tomorrow!"
Following Lu Yi's decision, everyone present was a little excited.
Because the school network (face) is finally going to start ‘receiving customers’.
"Let's talk about the second thing."
"VideoSpace has been online for more than half a month, and the results are pretty good."
“However, you must keep in mind that our VideoSpace is by no means a simple video player.
“What I hope you need to understand is that our VideoSpace is positioned as a video sharing website.
"We are not the first video sharing website to enter the market, but our streaming technology is the best."
"If you want to become users' favorite online video website, you also need rich content. The film and television copyrights we purchased are far from enough, and our content is by no means limited to films and television."
"Our VideoSpace can create your own online video stars, and these people I call UP masters!"
"They can shoot the videos they want to shoot, it can be singing, it can be movie commentary, it can be hand-made videos, etc. Without touching the red line, UP owners can shoot the videos they want to shoot, and then in Sharing on our VideoSpace allows more people to see the videos shot, produced and shared by UP owners, thereby enriching the video content of our VideoSpace.
After hearing Lu Yi's words, everyone's eyes lit up.
Especially the eyes of the two directors of VideoSpace, Li Ming and Zad Heli, were shining brightly.
Lu Yi's words were like a bolt of lightning that split open the fog in their minds.
yes.
Why does VideoSpace want to be a mediocre streaming video website?
Could it be that VideoSpace can only play movies and TV shows for which copyrights have been purchased?
VideoSpace's streaming media technology is unparalleled, and its technology is three to five years ahead of its peers.
But it would be naive to think that you can defeat those competitors in this way.
Companies such as Microsoft and Fruit have already seen VideoSpace's leadership in streaming technology. They will never just watch and will definitely increase their efforts in technological development.
Once VideoSpace loses its leading edge in streaming technology, it is basically impossible to defeat its competitors.
The goal of VideoSpace is to become the world's largest video website.
If VideoSpace cannot be original and stand out, it will be submerged in the dozens of existing video sharing websites.
Because they are not the first to eat crabs, they have no first-mover advantage!
"How to operate it specifically is up to the person in charge."
Lu Yi looked at Li Ming and Zad Heli.
Both of them looked slightly serious.
Lu Yi gave them a new way of thinking. If they don't do well enough, it's a matter of ability.
"Okay, let's talk about three more things."
“Some time ago, we spent a lot of money to acquire their game planning business from Weiwang General.
"The game industry, whether domestic or foreign, is a rising industry, especially online games."
"World of Warcraft has been in open beta testing around the world since August, and the feedback from players has been pretty good."
"I've set a date for the official commercial operation of "World of Warcraft" on December 1st of this year. The four-month public beta period is almost there!"
"However, just one "World of Warcraft" is not enough, Mike, you need to develop a second game as soon as possible!"
Lu Yi looked at Mike Mowaimi.
"Boss, please rest assured that we are currently planning the blueprint for Diablo 3 and will officially start developing Diablo 3 before December," said Mike Mowaimi.
He is very happy now.
Because Lu Yi really kept his word and left Baoxue directly to them for operation and management without interfering in too many things.
This allowed the Blizzard founders to regain the same feeling they had when they started their business together.
"Well, I still believe in your abilities."
"I will not interfere with the specific development of the game. You are professionals and I believe in your abilities."
"Another point is that the domestic game platform we built ourselves - Jiuzhou Platform has been launched. Overseas, I need you to master your own game distribution platform."
"this...………"
Mike Mowaimi was in a bit of a dilemma.
It's okay to let them develop games and develop platforms.
"Instead of letting you develop it yourself, you can acquire or invest in (Zhao Li Zhao) a platform.
"I think it would be great to create a game platform in 2002."
"Let's do this, Edward, you should contact Bram Cohen, the founder of Steam. If you can acquire Steam, it would be best. If not, just take a stake directly!
"Okay, boss!" George Edward nodded.
The meeting lasted for two hours before it ended.
At the end, Lu Yi also revealed a big news.
That is, at the end of the year, he will make a major change to the company's organizational structure.
He did not specify how it would be changed.
But these words had a huge impact on everyone present.
Changes in the company's organizational structure are closely related to their interests.
After the meeting, everyone was thinking about what kind of big changes Lu Yi would make.
After the meeting, Lu Yi called Lin Qingya directly to the president's office.
He gave Lin Qingya a task, which was to redesign a top-level architecture for future technology.
The company plans to go public next year, but before going public, he must sort everything out.
The top-level design of the company is particularly important.
at the same time.
on the second day.
With the company's official announcement that Xiaonei.com (face) will start accepting advertisements, it has directly aroused heated discussions around the world.