sinovels Chapter 237: A Large-Scale Purchase Of Copyrights, The First Of Its Kind In China
Chapter 237: A Large-Scale Purchase Of Copyrights, The First Of Its Kind In China
The meeting place with Doug Max was at a golf club in Santa Monica, Los Angeles.
The headquarters of Universal Music Group is located here.
Business bosses usually like to talk things out on the golf course. They talk about things while playing golf, which makes them look stylish and tasteful.
after all.
Golf is a sport for the rich and can show off one’s status.
It didn't take long.
Doug Max took his assistant to the appointment on time.
The two exchanged pleasantries and flattered each other for a few words, and Lu Yi made clear his intentions.
Doug Max was surprised when he heard that Lu Yi actually came to discuss copyright authorization with him.
Because as far as he knew, Longguo completely turned a deaf ear to the copyright issue. All kinds of piracy were rampant, suppressing the genuine ones to the point where there was almost no room for survival.
After all, whitewash makes people happy!
"Oh, Mr. Lu, your copyright awareness is surprising!"
Doug Max's words were not meant to be sarcastic to Lu Yi, but he was really surprised.
Doug Max knows something about the local music players in Dragon Kingdom.
The best ones doing it now are Qianqianjingting, which was established in 2000, and Kugou Music, which was established last year.
These two players are the largest music players in Dragon Kingdom.
But obviously.
These two companies have no awareness of copyright payment at all.
"Haha, Mr. Max, in my opinion, there is no difference between music copyright and patent.
"We all know that musical works are hard-won and are the crystallization of knowledge and wisdom."
"Using other people's patents requires licensing fees, and similarly, music copyrights also require payment."
"Moreover, we will definitely protect the intellectual property rights of musical works from being trampled on. This is a fundamental issue to ensure healthy development."
"Only by protecting music copyright well can creators create a steady stream of good works."
Lu Yi said with a slight smile.
In other words, he is a reborn person, and he knows very well that after ten years, the country will usher in a blowout era of knowledge payment, and the country will also introduce relevant intellectual property policy provisions.
so.
If you obtain the corresponding copyrights early, you will be able to take the initiative in the development of the future era.
Get the maximum benefit at the minimum cost.
"Mr. Lu, no wonder you are so successful at such a young age. What you just said is so wonderful!" Doug Max said sincerely.
He had no idea that a person from the Dragon Kingdom would have such profound insights into copyright awareness.
"So Mr. Lu, how can you convince Universal to license the copyright to you?"
This is very straightforward.
The subtext is, make an offer.
If the price is right, no problem at all.
"Future Technology is about to launch new music products and services. We are willing to spend 15 million yuan in cash every year, plus 30% of the profits of Universal Music's music products in music stores, to the record company. The agreement period is 10 years." Lu Yi He spoke.
Doug Max said: "No-no-no, Mr. Lu, 30% profit is too low. Our record company needs at least 60%."
"are-you-kidding-me?"
Doug Max's lion opened his mouth and immediately shocked Lu Yi.
Are you treating him like a fat sheep?
60% of the profits go to the record company, so how much money does he make?
Should he be allowed to make a profit at a loss?
What are you thinking!
"Mr. Max, your condition is too outrageous and I cannot accept it."
The two began to haggling over the price, but eventually reached an agreement.
The record company took 45% of the profit from the music store, took a middle value, and each took a step back.
The matter was settled on the same day and the agreement was signed on the same day.
The day after winning Universal Music, Lu Yi and his team went straight to Soni Music non-stop.
After Lu Yi expressed his intention and offered conditions, the CEO of Soni Music sold the digital music copyright of Soni Music to Future Technology without too much hesitation.
Next is the third stop, Warner Records, following the same pattern.
Obviously.
If you don't make money, you are a fool.
Besides, Lu Yi’s condition is really irresistible.
Not to mention whether the profit of the music store is reasonable or not, just by signing the contract, you can get a guaranteed 15 million yuan in free money every year.
The last stop was EMI Records.
With the money in hand, the CEOs of the four major record companies did not hold back and signed contracts with Lu Yi one after another.
They smiled happily and looked at Lu Shen like a boy giving away wealth.
How could Qing refuse.
Lu Yi also had a smile on his face.
These people think he is a money-giving boy and a fool, but in five years, these people will cry!
In more than ten days, Lu Yi's trip to North America was a bumper harvest.
With 54.6 million yuan per year and 45% of music store profits, it has obtained millions of digital music licenses from the four major record companies, basically including the most popular songs in the world.
Of course.
It's not an exclusive license, and the four major record companies are not that stupid to hand over the exclusive license.
besides.
Lu Yi has also obtained exclusive digital music licenses from many singers including Taylor Swift and Rihanna.
These singers who later became popular all over the world were still unknown people at this time and had little fame, so it did not take much effort to obtain their exclusive copyrights.
The exclusive music copyright of these newcomers cost less than 30 million yuan in total, which is extremely cheap.
after.
Lu Yi also conducted related copyright negotiations with the CEOs of several major Hollywood film and television companies.
It spent nearly 200 million yuan to acquire the digital rights of several major film and television companies.
After everything was settled, it was already half a month later.
Lu Yi finally doesn't have to run around now and can have a good rest.
Of course.
News of Lu Yi's generous cooperation with major record, film and television companies have also been exposed.
Future Technology spent nearly 300 million yuan to reach cooperation agreements with major film and television record companies, which gave Lu Yi another wave of presence in North America.
Major media in Europe and the United States have extensively reported on this matter.
Even the president of the North American Recording Industry Association expressed his views on this matter (good money) in an interview with the media, and praised Lu Yi's contribution to intellectual property protection.
After all, Lu Yi is here to give money this time, and it's a big deal.
If you don’t say a few nice words, you can’t say anything!
The news naturally spread back, causing an uproar.
Countless people were stunned.
Everyone lamented Lu Yi's wealth.
Even if you have money, you can’t do it like this!
Look at the relevant companies in China, who spends such unjust money to negotiate copyrights with foreign film and television record companies? It’s all for nothing, okay?
Don’t foreign film and television record companies know about it?
Know how to pull it out!
But they knew there was nothing they could do about the domestic situation.
Lu Yi is good, he has set a precedent in China!
The people in charge of Qianqianjingting and Kugou Music made mocking noises after hearing about this.
Those institutions that think Lu Yi has no place to spend his money and gives money to foreigners to invest in future technologies will be very angry!