sinovels Chapter 187 Buy Baseband And Get Soc For Free
Chapter 187 Buy Baseband And Get Soc For Free
"Mr. Lu, you have to know that Blue Star Electronics has just been established and does not have any technical foundation. It is inherently lagging behind major international companies such as Noah, Ericsson, and Motorola.
"If you choose the path of self-research, even if you develop it, you will definitely lag behind them in technology.
"If you choose our company's chips, you can completely bridge the technical gap and thus take a certain initiative."
Alvin Jacob is still trying to persuade Lu Yi to give up the "dead end" of self-research
Lu Yi smiled in his heart.
He does not deny that at this stage, Noma, Ericsson and Tolola are the three major international giants.
But it is a pity that these three giants failed to keep up with the development of the times and clung to the feature phone business. Those that declined declined and those that were acquired were acquired.
Alvin Jacob thought he founded Blue Star Electronics because he wanted to make a plastic-cased functional phone to compete with the three giants in this market.
pity.
The other party got it wrong!
It is true that the world is still dominated by feature phones, but the future will be dominated by smartphones!
There is clearly a bright track in front of us, but we choose to go to a track that is gradually darkening and declining. That is the behavior of a fool.
It's okay for Alvin Jacob to fool the third brother next door, but if he wants to fool him, Lu Yi, he thinks too much.
"Haha, Mr. Alvin Jacob, you are mistaken about one thing. My goal is not to catch up with Nokia and the others, but to surpass them!"
"Three manufacturers, Noah, Ericsson and Motorola, account for more than half of the global mobile phone market. If we at Blue Star Electronics don't find another way, we will always be just following these three companies and picking up scraps. Your company's mobile phone chips , you can’t deny that our products cannot surpass Nokia.”
Lu Yi said.
These words made Alvin Jacob laugh.
indeed.
Their technology is unparalleled in baseband chips, but it is far from satisfactory in aspects such as CPU and GPU.
If Blue Star Electronics wants to surpass the three mobile phone giants Nokia, it cannot do so with their high-quality mobile phone chips.
Perhaps as Lu Yi said, we need to find another way to lead the group.
It can also be seen from this that Lu Yi's ambitions are really great.
Among today's global mobile phone companies, who dares to say something that surpasses Nokia, Ericsson and Motorola?!
It’s not that I don’t want to, it’s that I can’t do it!
"Well, I have seen your determination, Mr. Lu. Although I still don't think you can succeed, I still appreciate your spirit.
Alvin Jacob is not ready to continue to persuade Lu Yi.
Even if Lu Yi chooses the path of independent research and development, Gaotong will not lose money and can still make money while lying down.
"Mr. Lu, let's talk about patent licensing fees and baseband chips." Alvin Jacob said.
An SoC chip, in addition to the baseband chip, also has CPU, GPU, audio processing, video processing and other parts.
The baseband chip is only one part of it, and it mainly consists of two parts. One part is the radio frequency part, which is the information sending and receiving part, and the other part is the baseband part, which is the information processing part.
In total, the baseband chip processes the information from the mobile phone and transmits it to the base station through the radio frequency part. Then it receives the signal from the base station through the radio frequency part and processes it before passing it to the mobile phone.
At present, Gaotong is the best in baseband chips, and baseband chips are its unique skill.
For example, in the previous life, Fruit Company bought Gaotong baseband chips, but because it couldn't stand Gaotong's secondary charging method, it gave up Gaotong baseband and chose Intel baseband chips in 2017.
As a result, a series of subsequent models such as Aifeng SR and Aifeng XS frequently encountered problems such as signal gate effects and poor call signal quality. They were disappointed by many Android phones in terms of experience, and eventually had to give up the crappy Intel baseband. , took out the money and chose to reconcile with Gao Tong.
Even if Lu Yi decides to develop independently, he also understands that it is unrealistic to develop a high-end baseband chip with independent knowledge products in two years.
Because in the previous life, this small baseband chip made the Fruit Company worry about it, and Intel gave up directly.
It can be said.
The baseband chip is the core part of the mobile phone, and it is also the part with the highest technical content.
He didn't want his first smartphone to have a signal gate because of the baseband chip.
It's a waterloo when you open the door, which will do great harm to the brand!
So at this time, there is really no way to be stabbed by Gao Tong on the baseband chip.
certainly.
Lu Yi can't always let Gao Tong do this.
Even if you are slaughtered, it is better to be slaughtered by domestic flower factories than to be slaughtered by Gao Tong.
"So Mr. Alvin Jacob, how does your company charge in this area?" Lu Yi asked.
"The related patent licensing fee is 50 million yuan per year, and the contract is at least the first three years!"
"As for the price of our Gaotong baseband chip, one is 80 meters gold."
"In addition, every mobile device sold by your company with a high-end baseband chip will need to pay another fee, which is charged at a rate of 10% of the selling price of the whole machine.
Alvin Jacob spoke.
Lu Yi and Lin Qingya were stunned when they heard the price.
Let’s not talk about the annual patent licensing fee of 50 million meters.
Let’s just talk about the price of Gaotong’s baseband chip. One piece is 80 meters gold. Why the hell don’t you grab it!
Converted to RMB, 80 meters of gold is 640 yuan.
Not to mention, each mobile device will also be charged an additional 10% patent fee on the selling price of the device.
Flowing light!
Gaotong really deserves to be a Liumang company!
After a long time, Lu Yi came back to his senses, looked at Alvin Jacobs in disbelief, and asked: "Mr. Alvin Jacobs, I would like to ask, what is the price of your complete SoC solution? "
"85 meters gold!"
Evan Jacob blurted out without thinking.
Lin Qingya, Liu Hong and the others were completely dumbfounded when they heard this.
Co-authored.
The entire SoC system chip, except the baseband chip, the other chips combined are only 5 meters worth!
Lu Yi also blinked (is that okay?).
Then they.
He suddenly remembered a joke people made about Gao Tong in the previous life - buy the baseband and get the SoC as a gift.
This is definitely not a joke.
Gaotong adopts this very smart pricing strategy - pricing the baseband cost almost the same as the SoC price.
In this way, if you buy the baseband separately, you have to integrate a CPU and GPU yourself, which is time-consuming, laborious and expensive.
Moreover, most mobile phone manufacturers do not have the technology and capabilities to integrate SoC. Gaotong can help you do it all at once, which greatly lowers the threshold for manufacturing mobile phones. Even English teachers can build mobile phones.
Gaotong’s sales method is jokingly called “buy baseband, get SoC free”.
This sales strategy not only drove Texas Instruments, the former No. 1 mobile chip, out of the mobile phone chip market, but also complemented Gaotong's tax, allowing Gaotong to gain high profits.
Good guy.
Gao Tong's trick of "buying a baseband and getting a SoC as a gift" started with him, Lu Yi?