Chapter 180 Breaking The 300 Million Target And Realizing The Model
Chapter 180 Breaking The 300 Million Target And Realizing The Model
The explosion of food stealing caused a series of reactions.
Computer sales across the country have surged, and the number of Internet users across the country has surged.
Not surprisingly, it attracted the attention of some media and reported it one after another.
Because at this stage, computers are still high-end technology products for Chinese people.
Cheap desktop computers cost at least several thousand.
The number of laptop computers is as high as 20,000 to 30,000.
If you are not a well-off family, you cannot afford it.
This is also one of the reasons for the rise of domestic Internet cafes at this stage.
Because after all, those who can afford computers are a small number of wealthy people.
And most people who can't afford a computer can only go to Internet cafes if they want to access the Internet.
Although Internet cafes are not cheap now, they cost 10 yuan an hour.
But compared to buying a computer, everyone can afford it for 10 yuan.
In later generations, as the national economic strength continued to improve, computers gradually became a household necessity. Internet cafes, a once popular product of the era, gradually declined.
Some media went directly to the local computer city to conduct interviews with customers who purchased computers.
The most common answer is that buying a computer is just for the convenience of stealing food.
Who would have thought that the emergence of food stealing would wipe out computer sales across the country!
Even Lu Yi didn't expect it.
Because stealing food appeared in the previous life in 2008. At that time, although computers were still barely considered high-end items for Chinese people, too many people could afford them.
future technology.
meeting room.
"Half a month after Happy Farm went online, a food-stealing trend has formed in the country, and it has even driven computer sales across the country. People buy computers to make it easier to steal food."
"Today, the daily active volume of Happy Farm remains between 60 million and 80 million. The users that were previously lost on the school network have also returned, and there has been a surge in new users."
"Now, the number of domestic user registrations on Xiaonei.com officially exceeded 100 million yesterday!"
Lu Tongxuan said excitedly.
Bang bang bang~
As soon as Lu Tongxuan finished speaking, bursts of applause erupted from the scene.
Lu Qi added with a smile: "Today, the number of domestic Xiaonei.com users has exceeded 100 million, and the number of users in the entire Asia-Pacific region has reached 180 million. Adding North America, Europe and Australia, the cumulative number of Xiaonei.com and Face users has exceeded 300 million!"
Bang bang bang bang~
There was another burst of warm applause.
Everyone here's eyes lit up when they heard the number 300 million.
Because Lu Yi’s previous goal was 300 million.
As long as Xiaonei.com and Facebook users exceed the 300 million mark, they can officially accept advertisers and start making money.
Thinking of this, everyone looked at Lu Yi.
"We all know that users are the foundation of social Internet products, the lifeline, and the basis for product profitability."
"Today, our Xiaonei.com (face) has exceeded 300 million users. In terms of user scale, it can be said to be one of the social Internet products with the largest number of users in the world.
"I will not go back on what I said before. Now that the scale has reached 300 million, we can start thinking about how to make money on the school network (face)."
After hearing what Lu Yi said, everyone present felt reassured.
They were afraid that Lu Yi would regret it and said that he would consider making profits when the number of users exceeded 400 million or 500 million.
"For Internet products, the most mature way to make money is the advertising model."
"Now, since we have decided to open the advertising space of Xiaonei.com (face) and accept advertisers, we need to determine an advertising profit model, and everyone can discuss it."
Lu Yi said.
He has already had an idea in his mind about which advertising model Xiaonei.com (Face) will use to monetize.
However, he still wanted to see what ideas the people present would come up with.
To Lu Yi's surprise, everyone present looked at him again.
Lu Qi smiled and said: "Director Lu, you should be very confident about how to monetize the traffic of the school network (face)."
Lu Yi looked at these guys in astonishment and said helplessly: "I asked you to discuss it, but in the end you all relied on me."
Lan Lan smiled and said: "Because we know you have already had an idea. Instead of wasting time discussing it here, you might as well say it directly."
"yes."
"Aren't we saving time?"
Everyone present said with a smile.
"All right!"
“Then I’ll tell you what I think.
"Xiaonei.com (Face) has become one of the largest Internet products in terms of user scale, and at the same time it has a greater advantage, which is the real-name system platform."
"The vast majority of users have their real identities, which means that the data we have is the real information and online trajectory of each user, which is a huge advantage for precise advertising."
“Because we use a real-name system, we can position advertising groups more accurately [there will never be ads that push children’s books to college students or razors to girls].
"As an advertiser, we naturally prefer to advertise on Xiaonei.com (face) because we can deliver their ads to users who need such products."
"This is what I think about Xiaonei.com's advertising profit model. Now you all can tell me what you think.
Lu Yi said.
But for a while, no one spoke.
They were all thinking about what Lu Yi said in their hearts.
"I think the precise advertising model is better than the traditional advertising model. I agree with Director Lu."
"I agree. But if we want to accurately deliver ads to each user, we must design a precise ad positioning algorithm, which is technically difficult.
"It doesn't matter if the technology is difficult. We can gather our strength to overcome it. This is not a problem."
"Precision advertising can select specific target users and areas on our Xiaonei network platform based on advertisers and advertising content, and use three forms of text, pictures or videos to accurately deliver ads to users, far better than traditional advertising. The model is much superior.”
Everyone began to express their opinions.
No one objected to Lu Yi's idea.
Because of the precise advertising model, it is definitely the most suitable traffic monetization model for Xiaonei.com (face).
This model is far more attractive to advertisers than the traditional advertising model.
The traditional advertising model is to place ads on an Internet product without making a detailed distinction, which is extremely general.
The precise delivery mode uses a positioning algorithm based on the user's daily online traces.
for example.
Some people often look for and browse some children's books on the Internet, so Xiaonei.com can accurately place advertisements for children's books to such users, instead of placing ads for toothpaste and towels in category 4.4.
"One thing everyone must keep in mind is that our Xiaonei.com and Face have mastered the personal privacy data of 300 million users worldwide. While this has brought us huge benefits, it will also bring us huge benefits. Trouble."
"User data privacy is a double-edged sword. The bottom line for using this sword well is that there must be no leakage of user privacy data."
"Whoever gives users' private data to any third party for the purpose of pursuing profits will be sent directly to jail."
"On this point, after the meeting, management at the manager level and above must sign an agreement with me."
"If anyone dares to commit a crime, I will never show mercy."
"No matter who it is, no matter what the price, I will personally send him to prison."
"This is an absolute red line. No one can cross it, not even me!"
As soon as these words came out, everyone present was shocked. .
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