sinovels Chapter 1310 Two Choices, Decide On The Fruit Company
Chapter 1310 Two Choices, Decide On The Fruit Company
Lu Yi understood instantly when he heard this.
The fruit company hasn’t given up on the iPhone project yet.
After Sanxing Group withdrew from the Turing project twice, the fruit company is preparing to go it alone.
at the same time.
Cook came to Sioux City this time to discuss patent licensing.
obviously.
The fruit company also relented.
He could imagine how painful it was for everyone in the fruit company.
Been struggling for so long.
The result was a complete defeat, and they had to turn their heads again to Blue Star Electronics, the opponent they wanted to kill - to seek peace.
no way.
Multi-touch patents are too difficult to break through.
"Is the patent granted?"
"no problem!"
Lu Yi said with a smile.
immediately.
He held out two fingers.
When Cook saw this, he cursed Lu Yi for being greedy.
but.
Cook didn't show anything on his face, but asked tentatively: "2.7 meters of gold per year?"
"No no no."
Lu Yi shook his head.
As soon as these words came out.
It scared Cook into a cold sweat.
No way.
No way!
Lu Yi won't offer 2 billion meters of gold, right?
The lion opens his mouth in such a way.
"Mr. Lu, on behalf of the fruit company this time, I really hope to reach cooperation with your company. I come here with full sincerity."
"Now you are asking for 2 billion meters of gold. This is humiliating our fruit company. You have no sincerity in the negotiation.
Cook said very seriously.
There was even a hint of anger in his tone.
He was really angry.
There is a lesson learned from Steve Jobs.
Before he came, he was mentally prepared to be stabbed by Lu Yi.
But he never expected that Lu Yi would be so greedy.
2 billion meters of gold!
You might as well rob a bank.
"Two billion meters of gold?"
After hearing Cook's words, Lu Fu was instantly confused.
what's the situation?
When did you say 2 billion meters of gold?
Immediately.
He looked at his two raised fingers and understood that Cook had misunderstood.
"Mr. Cook, I think you have misunderstood." Lu Xian said with a faint smile.
Cook immediately climbed up the pole and said: "Oh? Is it 20 million meters of gold per year? No problem, our fruit company accepts it, and we can sign the agreement immediately."
If it is really 20 million meters per year, then it will definitely be a great achievement for him to return to the fruit company. The position of CEO will be as stable as Mount Tai.
"No, no, no, you misunderstood, I mean, two choices." Lu Yi explained.
These words made Cook feel disappointed for a moment.
Ah, it's not 20 million meters of gold.
immediately.
Cook asked very curiously: "What two options?"
"One, the annual gold patent fee of 200 million meters will be paid in one lump sum."
"Second, a patent fee of 20 million meters per year, and then an additional patent license fee of 3% of the selling price of each mobile phone of your company."
Lu Yi said.
In an instant.
Cook fell into silence.
In his mind, he was thinking about which of the two options was better and which was worse.
The annual patent licensing fee of 200 million meters is definitely not low.
But the second option.
It seems that the patent fee has been reduced to 20 million meters, a reduction of 10 times.
But Lu Yi played Gao Tong's trick.
It would not be an exaggeration to call the additional patent fee a ‘Blue Star Tax’.
Cook calculated quickly in his letter.
If their fruit company sells 30 million iPhones every year, and the price of an iPhone is set at 400 yuan, then the sales revenue will be 12 billion yuan.
Blue Star Electronics charges 3% for each mobile phone, which is 360 million yuan.
Plus a patent fee of 20 million yuan.
Come down like this.
The fruit company will pay Blue Star Electronics a royalties of 380 million meters of gold a year, far exceeding the 200 million meters of gold for the first option.
B.
Their fruit company sells 15 million iPhones a year, so the sales revenue is 6 billion meters.
The patent fee paid to Blue Star Electronics is 60*0.03+0.2, which is exactly 200 million meters of gold, the same as the first option.
That is to say.
If the fruit company sells more than 15 million iPhones every year, then the first option is cost-effective.
If the fruit company sells less than 15 million iPhones per year, then the second choice is a bargain.
So.
The key question now is, how many iPhones can the Fruit Company sell in a year?
Can it exceed 15 million units?
If we look at Turing's previous mobile phone sales, let alone 15 million units, 5 million units are still far behind.
but!
The situation is different now.
Blue Star Electronics is caught in a wave of core shortages. Not only will this year's new phones be difficult to produce, but all previous Pinnacle series mobile phones will also be discontinued.
…Please give me flowers…
That is to say.
The discontinuation of the Peak series mobile phones will free up a large piece of cake.
Among the current smartphone brands.
Their fruit company is undoubtedly the strongest.
Pinnacle mobile phones can sell 30 to 50 million units a year.
Could it be that their fruit company’s iPhone can’t be sold?
Even if the sales are not as good as the top mobile phones.
Twenty to thirty million units is still no problem.
So.
The choice is obvious.
moment.
Cook had a decision in his mind.
Of course.
He certainly won't reveal his trump card right away.
Negotiate?
If we don’t even talk about it, what kind of negotiation is there?
"Mr. Lu, can I understand that the second option you gave is equivalent to Blue Star Electronics' Qualcomm tax?" Cook said.
.0...
Lu Yi did not deny it and said: "You can understand it this way."
Cook did not argue with Lu Yi about whether the Blue Star tax was reasonable, but was prepared to bargain on the ratio.
The lower this ratio is cut, the more beneficial it will be to their fruit company.
Although Blue Star Electronics’s implementation of such a ‘Blue Star Tax’ is disgusting and sleazy.
But compared to Gao Tong, it is definitely a conscience.
Gaotong’s Qualcomm tax is 5% to 10%.
Lu Yi only takes 3%, which is absolutely conscience in comparison.
"Fruit companies are willing to accept the 'Blue Star Tax', but IMHO, the 3% rate is too high." Cook said.
"Is it high?" Lu Yi shook his head, "I don't think it is high. You know, Gaotong starts with a 5% ratio, and I only want 3%. It's very conscientious."
Cook wanted to say something.
What a ghost!
"1.5%, I can sign the agreement now." Cook read half of it.
Lu Yi said with a smile: "3%, not a penny less."
After some haggling.
Cook failed to take advantage of Lu Yi.
Cook also knew that Lu Yi did not give in at all and took the 3% ratio because he knew that their fruit company had no choice and was determined to take their fruit company.
That's why he is so confident.
Although very angry.
But Cook is more helpless.
Helplessness with reality.
Isn't it true that those technology companies in America are not like this when they face the cooperation with Longguo companies?
Now it's just the other way around. .