sinovels Chapter 1260 Take The Opportunity To Start Buying, Buying, Buying
Chapter 1260 Take The Opportunity To Start Buying, Buying, Buying
The past year.
Future Group has not made any big moves.
after all.
The global economic environment in 2009 was really bad.
All major companies rely on cash flow to survive, so they don't have the extra energy to buy things all over the world.
But now that the storm of the subprime mortgage crisis has passed, the global economy has begun to recover.
Although the financial markets in Europe are a bit pessimistic.
But Lu Yi, who knows the direction of history, knows very well that the debt crisis in Europe will only spread to a small extent within Europe.
Moreover, the EU will also come to rescue the market later, so the problem is not big.
To this.
Lu Yi did not object to Lu Qi's buy-buy-buy plan.
Just right.
Taking advantage of the European debt crisis, we can aggressively acquire high-quality assets.
Of course.
Before going to buy or buy, you must do your homework and understand the general situation of the market.
"In the past year, the total market value of the world's leading gaming companies has increased by about 7%."
"I analyzed the changes in market value of three major game companies from April 17 to the first quarter of this year.
"Among them, Nintendo's market value has increased the most. Unexpectedly, it relied on the NDS (third-generation portable game console) handheld system to cause a super whirlwind around the world and make huge profits. As a result, the stock rose sharply. 15%, with a market value of 18.5 billion yuan, making it the world’s largest pure game manufacturer.”
“As for EA (Electronic Arts), which was originally the largest pure game company, its stock market value fell by 17% due to declining performance, with its market value falling to 16 billion yuan.
"Sony, after experiencing a sharp decline in market value, rebounded to a certain extent last year. Its market value increased by about 7%, reaching 37 billion meters."
Speaking of which.
Lu Qi paused, took a sip of water, and then continued: "Data shows that the performance of hardware providers in the game industry has been good in the past two years, but some software content developers are happy and some are sad."
"The market value of Sega, THQ, and Bandai Namco (ciac) has increased by about 30%."
"But SCi, the parent company of Eidos, has been having a hard time since 2008, cutting back on game development projects and laying off large-scale layoffs.
"As for the famous game manufacturer Midway, it declared bankruptcy last year."
"Atari's current market value has dropped to 150 million meters, and Take-two is also in a difficult moment. Its market value has plummeted 24%, leaving only about 1.2 billion meters."
Between Lu Qi's words, the current status of the world's major well-known game manufacturers were all readily available, showing his extremely high professionalism.
The executives attending the meeting also listened to Lu Qi's narrative while looking at the relevant data in their hands.
"Although life was difficult for game content developers last year, the overall market value of the global game industry increased, from 58.5 billion US dollars to 62.6 billion US dollars.
"The game industry, in 2009, was the leader in the global entertainment industry.
"However, according to the group's internal analysis, this growth momentum is still lower than expected."
"Data shows that the sales volume of the game industry in the first half of last year greatly exceeded most people's expectations, but in the second half of the year it was exactly the opposite. The main reason is that during the prime business season in November and December, the sales volume of games was much lower than expected."
"However, in the long term, the gaming industry is still a market with potential."
"Users' demand for entertainment has always existed, and many innovations in games now give players more consumption choices in the market."
"Compared with other forms of entertainment such as watching movies, playing games is obviously more cost-effective for the vast majority of consumers."
"Even during the economic downturn, game participation and consumer spending are growing against the trend."
Lu Qi's words made everyone in the gathering nod.
It can be clearly seen from the data in hand.
There is such an interesting phenomenon.
That is, the more the economic situation is bad, the more prosperous the cultural and entertainment industry is.
Like America in 1930 during the unprecedented Great Depression.
How bad was the economy at that time?
Regardless of whether you are a middle-class person, a worker or a farmer, you can't find a job and everyone is queuing up to receive relief food.
But what is unexpected is.
This year, Hollywood began its golden age.
Paramount, 20th Century Fox, MGM, Warner Brothers, Universal, etc., these major film companies have been established one after another.
Why is this so?
Because the more depressed the economy is and the prospects are hopeless, the more people need spiritual comfort.
Movies happen to be an industry that creates dreams, allowing people to temporarily escape reality and get a moment of happiness.
And in that era, watching movies was almost the only spiritual comfort that Americans could afford.
Put it now.
The same is true for the gaming industry and even the live broadcast industry.
When the economy is in recession, everyone has no money to spend extravagantly, so they can only stay at home and play games.
"Currently, several well-known game content developers are not having a good time. It is a good time for us to take action."
“If we can buy Ubisoft, Take-Two, etc., it will greatly enhance the depth and strength of the group’s game business.
“Last year, our game segment performed very well, contributing a lot to the company’s revenue and profits.
"With the development of the times, the material conditions of Chinese people will gradually improve, and then the spiritual needs will greatly increase."
"The game industry is undoubtedly one of the hot spots, and we must prepare for the upcoming construction of spiritual civilization.
Lu Qi's words resounded in the conference room.
People's living standards are now rich.
Food, clothing, and supplies have all reached a new historical level.
When material pursuit is achieved, it will turn to spiritual pursuit. .