President of Custom

Chapter 14

Song Fengshi ate four gold leaf chocolates the size of fingernails in the store, drank a cup of hot American coffee, and left the store.

When he stood up, he already felt much better.

When he walked out of the store, his eyes unexpectedly stopped on a man not far away.

With a posture as straight as a pen, and a smooth profile——

Jin Ranshu?

Song Fengshi's heart skipped a beat.

As if sensing something, Jin Lanshu also turned his gaze, and then quickly fixed his gaze on Song Fengshi.

Song Fengshi became nervous and swallowed his saliva, not knowing whether to say hello or not.

When Song Fengshi was still hesitating between the two options of "greeting generously" and "pretending not to know each other", Jin Lanshu strode forward as if he had made a decision for him.

Well, since Jin Lanshu came over, he had no choice but to say hello with a smile: "It's you? What a coincidence?"

How can there be such a coincidence in the world?

But Jin Lanshu would never admit that he came here on purpose when he saw Song Feng working in this square from the database.

Never admit it.

Jin Lanshu said firmly, "Yes, it's such a coincidence."

Song Fengshi was still laughing and thinking about how to answer, but Jin Lanshu turned his head at Song Fengshi first and said, "Let's go."

"Where are you going?" Song Fengshi didn't react.

"Shopping." Jin Lanshu said, "Buying clothes."

Jin Lanshu's tone was still non-negotiable, Song Fengshi could only follow behind Jin Lanshu, feeling like a little follower.

As if thinking of something, Jin Lanshu looked at his watch, then glanced at Song Fengshi: "You leave work so early?"

Speaking of which, just now Jin Lanshu made a special trip to Baofanliu's store, but when he didn't see Song Feng, he was in vain, but unexpectedly met him when he was about to give up.

Song Fengshi seemed to suddenly remember that Jin Lanshu was his boss, and suddenly felt guilty: "I... I feel a little uncomfortable, so I left work early."

Jin Lan frowned: "Where is it uncomfortable?"

There was a rare gentleness in the tone.

But because the sentence was too short and the tone was too rare, Song Fengshi thought that he was inappropriate again.

Song Fengshi blushed and said, "You still ask."

Jin Lanshu was stunned for a moment, but quickly understood, and whispered in Song Fengshi's ear, "I'm sorry."

Song Fengshi's face flushed all of a sudden.

Jin Lanshu looked at Song Fengshi's reddened ears with great joy.

Song Fengshi changed the subject coyly and abruptly: "Where do you usually buy shirts?"

Jin Lanshu said: "If it's for a formal occasion, I will ask the company's designer to make it, and I usually buy ordinary brands."

Song Fengshi was a little surprised: "If you want to wear someone else's brand, won't it appear that you don't support Bao Fanliu?"

Jin Lanshu said: "I work overtime for Bao Fanliu every day, isn't that enough support?"

Song Fengshi heard this and asked in surprise, "Are you the CEO of Baofanliu?"

"I am now." Jin Lanshu corrected, "Baofanliu will only be one of my experiences, and it cannot become my whole."

Song Feng was taken aback for a moment, but after a while he figured it out. Jin Lanshu came here on behalf of the Kuilong Group, which controls several brands!Obviously, Jinlanshu is not satisfied with being the CEO of only one of its brands.

Song Feng smiled and said, "Then you have worked hard for Bao Fanliu, but you just treat it as a node, an experience."

Jin Lanshu replied: "Since we want to do it, we must do our best." Then, Jin Lanshu cast his eyes on the Baofanliu billboard in a prominent position in the shopping mall, and said lightly: "What I want is that others When you mention Bao Fanliu, you must think of me; but when you mention me, you don’t necessarily have to think of Bao Fanliu.”

That's what he thinks, very egotistical and arrogant.

It also fits Jin Lanshu's character very well.

Song Fengshi was actually very envious.

He never dared to be arrogant, nor did he dare to be too self-absorbed.

He thought that the reason why he was so obsessed with Jin Lanshu must be because "the more he lacks something, the more he loves it".

Just like the grassroots employees of these luxury groups, they especially like to wear famous brands.Song Fengshi also loves to wear famous brands - of course he likes trendy products and design aesthetics, but he defines himself more as a "luxury consumer seeking group recognition".According to a detailed definition of a report: "They are not people who often consume luxury goods, but know that consuming affordable luxury means being accepted by a certain group (mainly related to work). They are very price-sensitive and will Compare prices through various channels before purchasing. The average annual luxury consumption is 3000 Euros.”

Jin Lanshu used to be in this group, and struggled at this stage for quite some time.

But now, Jin Lanshu has jumped out and has become a group of "luxury immune physique" mentioned in the report, that is, a group of people who "have enough extra money to consume luxury, but have no desire for it".

Jin Lanshu didn't buy Tiffany cufflinks because of this brand, but because there was a store near his hotel. He went in and thought it was good, so he bought it.He will buy it when he buys it, and he will not show off to middle-income earners like Song Fengshi, "Look at my brother's Tiffany", and at the same time, no one will tell Jin Lanshu, "Tiffany is for girls. Men should wear Bulgari."

Sometimes, Jin Lanshu buys shirts from fast-moving brands, and there is nothing wrong with just buying a pure cotton T-shirt worth a few hundred yuan.

But today Jin Lanshu felt awkward.

When he looked at Song Feng, who was wearing a Babaoli trench coat and Chelsea leather boots, he felt that Song Fengshi still had a good accent, and he didn't like to look low-end.

In fact, he didn't know that there were only 3 Babaoli trench coats in Song Fengshi, and they were all bought at a discount, and the leather boots were also offered as ancestors - when it rained, he tiptoed to take off the shoes and held them in his arms That piety.

Jin Lanshu took Song Fengshi to a few famous stores, picking out expensive ones, and instantly changed from a "luxury immune physique" to an "upstart consumer".

Song Fengshi frowned, suspecting that Jin Lanshu was kidnapped by an unknown alien creature.

Jin Lanshu herself couldn't stand it any longer, holding that colorful printed and embroidered T-shirt, she thought to herself: Oh, what a thing.How dare you sell it so expensive and look so ugly?

The clerk also said kindly: "This gentleman is really discerning. This is our custom-made, limited edition. Look at the large embroidery on the shoulder, isn't it very expensive?"

Jin Lanshu looked at the big red and gold "Chinese style" embroidery on the shoulders of this black T-shirt with baroque patterns, and felt that this dress should really match the pair of "Golden Lotus" designed by Huang Laore Wearing a set of sneakers, the whole thing is a red envelope for walking.

Out of curiosity, Song Fengshi asked, "How much is this T-shirt?"

The clerk smiled and said, "It's only twelve thousand."

The corners of Song Fengshi's mouth twitched: It's [-], whoever wants to buy it will be a [-].

When Jin Lanshu heard Song Feng asked the price, he looked at Song Feng and asked, "Do you like it?"

Song Fengshi hurriedly waved his hands: "No, no, how can I be worthy of this... this grand style?"

To be honest, Jin Lanshu couldn't pass her own test, she refused the clerk's sales promotion with a smile, and left the store with Song Fengshi.

Song Fengshi took Jin Lanshu's eyes and saw that Jin Lanshu had good taste, so he asked cautiously: "Do you really usually choose clothes by yourself?"

Jin Lanshu coughed twice and said, "Well, occasionally I want to try a different style."

Song Fengshi gave a clear "oh" and said, "That's really different."

Jin Lanshu said again: "Then do you have any recommendations?"

Song Fengshi replied: "I think 'Emma Temple' has a white shirt, which is not bad, but it's from last season. I don't know if you don't mind?"

Jin Lanshu smiled: "I never cared about these things."

There are also those who mind passing seasons.And people who mind wearing seasonal models usually see others wearing seasonal models and immediately laugh at each other.

"Tsk, just Chanel is still wearing last year's style," they might say, "Is it because the family is too poor to open the pot?"

In order to avoid embarrassment, Song Fengshi wore more classic styles to avoid being ridiculed.

Of course, Jin Lanshu won't be laughed at if she wears anything.

Song Fengshi and Jin Lanshu went to Emma Temple's store, and sure enough, they saw the last season's style still hanging on the shelf.Unlike the store next door's effort to pack all the "big rich" elements onto a tiny T-shirt, this white pullover looked effortless.But it looks like a clean cut white shirt with a simple black pattern on the chest, but if you look closely, you can find that the black pattern is made of soft leather with a good texture.

Jin Lanshu nodded slightly and said, "That's not bad."

And because this one is out of season, it is more than half cheaper than the embroidered T-shirt I just saw.

"You have a good vision." Jin Lan looked at Song Fengshi approvingly.

Song Fengshi smiled and said: "Actually, I think the design and matching are like this, lessismore. You can never go wrong with the classic white style. A little bit of care will make it look elegant, but too much will be bad."

When Jin Lanshu heard the words, she suddenly thought of something, and put the clothes she just paid for into Song Fengshi's hands, and said, "You are so right!"

Song Fengshi looked at Jin Lanshu in a daze.

Jin Lanshu suddenly kissed Song Fengshi on the cheek.

Song Fengshi was shocked and ashamed, he didn't know where to put his hands and feet: "You..."

"I'll give this to you." When Jin Lanshu kissed Song Feng, she didn't feel anything wrong, and patted Song Fengshi's shoulder naturally, "I have to go back to the company first."

After finishing speaking, Jin Lanshu turned and left, walking as fast as the wind.

Before Song Fengshi could react, Jin Lanshu had already walked away.

Song Fengshi was holding the bag with Emma Temple printed on it in his hand, and he was stunned for a while before he said, "What's going on?"

He looked down at the shopping bag, but couldn't be happy, and said, "This...this is not my size either!"

While walking out, Jin Lanshu called the design director: "Huang Laore, come back and work overtime!"

"Huh??" Huang Lao Nue thought that he could take a breather just after handing in a new design (although it was extremely ugly), but he didn't expect the boss to call again, "But... I can't think of what to design?"

"White shoes." Jin Lan replied, "The simplest kind."

The author has something to say: It comes from a survey commissioned by Fondazione Altagamma, the Italian luxury goods industry association, from Boston Consulting Group and BNP Paribas.The report divides luxury consumers into 12 types: knowledgeable absolute luxury consumers, modern people in big cities, social value wearers, experiencers, little princes, fashionistas, status seekers, group identity seekers, luxury Immune physique, nouveau riche, people who are not affected by trends, people who give gifts.