King Bayern

Chapter 127 Advertising Endorsement

The president of Braun headquarters in Germany is distressed by the inability to develop the Asian market.

Although in Europe, Braun and Philips keep pace with each other, but in Asia, especially China, Braun has been far behind by Philips.

During the conference call, the president gave an ultimatum to the person in charge of the Greater China region, "If the market share cannot increase by 5 percentage points within half a year, I will leave."

At the end of the conference call, Liu Gaosi, the person in charge of the Greater China region, was sitting on pins and needles. He immediately called a meeting and asked the people below to come up with a solution.

"Don't think that I'm the only one who has no good fruit to eat. If I leave, you will also die."

But the subordinates can’t help it. Philips entered China early, and the publicity must be stronger. Why do you compete with them?

Suddenly, someone said, "Do you watch football?"

Liu Gaosi was about to explode, but suppressed it, "You better not be joking."

"Boss, I didn't. Let me ask again, do you watch the game?"

Some people nodded, some shook their heads.

"I see, and it's German football."

"What do you mean, just tell me!"

"Braun is a German razor brand, why can't we combine it with German football? The domestic sports marketing has been a mess in recent years."

Liu Gaosi slapped the table, "Go ahead."

"I know there are no Chinese players in the Bundesliga, but there are two in the Bundesliga. One is Shao Jiayi."

"I know that," someone interjected.

"There is another one named Chen Mu."

"Chen Mu?"

The people at the scene were all confused. In that era, the Internet was not well developed, and the way everyone got news was still mainly through TV, and China did not broadcast the Bundesliga Bundesliga, so it can be imagined.

"Chen Mu, you may not know that there are very few domestic reports, but I learn German and I often go to German websites. In Germany, he is quite famous now. 1860 ranked first in the German Second Division. He is the No. 10 in the team. .”

Liu Gaosi reacted quickly, "You mean to ask him to speak for you?"

"Yes, and then the ad bombing."

In that era, advertising bombing was omnipotent. For example, Melatonin was a typical example of successful advertising bombing.

Liu Gaosi must have a business sense to be able to get into the position of the head of a multinational company. He slapped his thigh and said, "That's it."

"Guan Xiaobai, your phone is ringing."

Guan Xiaobai got up from the ground with a sad expression on his face. Yesterday, Catherine invited him home. He thought he was going to hit the base, but he didn't expect that Catherine asked him to help clean the apartment. What's more, at night, Catherine let him sleep living room.

"Hey, who is it!"

Liu Gaosi was taken aback, he had taken gunpowder, he was so angry.

"Excuse me, are you Chen Mu's manager?"

"Yes"

"That's right, I'm the person in charge of Braun Greater China, and my name is Liu Gaosi."

"Oh, why are you looking for me?"

"Do you have time to come out and talk, I'm in Munich."

"Say the place directly."

Guan Xiaobai wrote down the phone number and threw the phone on the sofa. He has encountered many such things in the past six months. Nine out of ten are unreliable, including endorsers, fortune tellers, and the worst one is a family. Treatment of infertility.

Although Guan Xiaobai has lived in Germany for a long time, in fact he also uses Philips, although he is very unfamiliar with Braun.

"What is this Braun doing?"

There were no smartphones in those days, and while Guan Xiaobai was muttering, Catherine appeared in the living room.

"Who is looking for you?"

"I don't know, what kind of Braun."

The atmosphere in the living room froze for a second, "Braun? That's the most famous small home appliance company in Germany, commonly known as Philips in Germany."

"Damn, it's true or not."

Catherine kicked Guan Xiaobai, meaning that I can still lie to you.

Guan Xiaobai looked at his watch, "I have to go there quickly, maybe it's a big business worth tens of millions of euros."

Catherine rolled her eyes, "Why don't I take you there."

"no need."

"why?"

"Because if I earn 1000 million euros, the first thing I do is get a softer girlfriend."

"Guan Xiaobai, go to hell!"

In a high-end coffee shop, Liu Gaosi looked at his mobile phone from time to time, looking very uneasy. His first impression of Guan Xiaobai was very bad. Liu Gaosi is considered a high-level intellectual and has dealt with many people. He doesn't like that kind of unreasonable people.

"Sorry, I am late."

Seeing that the other party turned out to be Chinese, Guan Xiaobai immediately felt very cordial, "I didn't expect to be a fellow, it's a pleasure to meet you."

Liu Gaosi smiled slightly, "What would you like to drink?"

"A latte."

Guan Xiaobai was clever, he could see that Liu Gaosi was not interested in him, so he said: "I'm sorry, I've been working too much recently, I'm all looking for Chen Mu, I'm too tired, I slept late last night, Not in a good mood today."

As soon as these words came out, Liu Gaosi's attitude changed. He had great expectations for this cooperation. If Chen Mu couldn't spare the time, it would be useless.

"It's okay, it's okay, I have also heard a little about the life of a star."

"Hehe, it's actually my manager who is busy. Outsiders may think that the manager is glamorous, but he is actually a babysitter."

"Hahaha, Brother Xiaobai was joking."

Guan Xiaobai took a sip of coffee, "Since everyone is a fellow townsman, don't beat around the bush, you can speak directly if you have anything to say."

Liu Gaosi handed Guan Xiaobai a piece of information, "This is some information about Braun in China."

Guan Xiaobai took a look, "You want to speak for our family, Chen Mu, right?"

Liu Gaosi nodded, "I think Chen Mu is sunny and handsome, which is very suitable for Braun's positioning in China. Our razor mainly targets young customers."

Guan Xiaobai nodded, "How about my commission?"

Liu Gaosi chuckled, "That's a matter between you and Chen Mu, so I won't ask about it."

What Guan Xiaobai wanted was this sentence. His idea was that, of course, I would get as much money as my cousin earned.

"Well, you can entrust this matter to me, and I promise that Chen Mu will cooperate with you in publicizing."

Liu Gaosi began to think that Guan Xiaobai was a good person, simple and straightforward, Liu Gaosi didn't need to waste too much time on this s.

"Okay, then let's talk about the endorsement fee."

Liu Gaosi's upper limit is 50 euros, which is 500 million rb. At the time, this was a very high advertising endorsement.

But Liu Gaosi didn't say it, but asked Guan Xiaobai to say it politely, but when Guan Xiaobai gave the number, Liu Gaosi almost jumped up.

"1000 million euros, plus commission."

Liu Gaosi almost swears, 1000 million euros, that is, [-] million rb, you can find top stars, why don't you grab it.