After the game emperor awakens

Chapter 30 Fame

When Hua Yan went downstairs, the lobby was already overcrowded with diners waiting for the food to be served, and many of them had no seats and were unwilling to leave while standing in line.

Seeing the boss coming down, a diner who had been waiting for a long time couldn't help shouting loudly: "Boss, how long do we have to wait for the food to be served? My stomach is growling, and I'm just waiting to try your squirrel mandarin fish. "

The patriarchs of the four great aristocratic families all agreed to eat it, and Liu Taiwei personally certified the best food in the world. For this title, they would not stop eating it until their mouths were full.

Huayan said apologetically, "I'm sorry everyone, there is too much business, and the small shop is unexpected. The fish in our building are all the freshest, and the quantity is limited. Today's back kitchen ingredients have been used up, and the guest officer wants to eat fish. Come back tomorrow. Huamanlou supplies [-] copies a day, and closes when sold out, so we won’t do business today.”

As soon as this remark came out, it really caused a lot of dissatisfaction and complaints.

"What? Then I have been waiting for nothing?"

"For a newly opened restaurant, it's okay to put up such a sign on the first day of opening, isn't it?"

"What kind of squirrel mandarin fish, I think it's nothing more than that, let's go, I'd better go to Zhenwei Restaurant to eat sweet and sour carp!"

"This restaurant has such an attitude towards customers, and I won't come here again!"

These are the complaints of diners who didn't get their food.

Someone else said unwillingly: "Squirrel mandarin fish is two taels of silver for a piece, I'll pay four taels, can you give me one?"

Huayan was unmoved, but smiled apologetically: "Even if you pay 400 taels, I can't conjure you a fish out of thin air."

Although there are still a bunch of fish alive and kicking in the back kitchen.

Just saying in front of everyone that the ingredients are used up, this can be made with more money, isn't it self-defeating?Hua Yan would definitely not agree to something that could offend people just by looking at it.

The man sighed: "It's a pity."

It's a pity that I didn't taste it.It's hard for a clever woman to cook without rice, and they have to close when the ingredients run out. They can actually understand.It's just that as a diner, it's hard to avoid being unhappy if you haven't eaten the delicacies during the day.

There are also diners who have already eaten and drunk to watch the excitement there, it is not a big deal: "It's great not to come, I have to come tomorrow, this squirrel mandarin fish tastes amazing, and there are only one hundred servings per day. Thank goodness there are fewer people robbing me."

"What is there to complain about? Doesn't it mean that people are using fresh and live fish? Or do you want to eat dead fish that are not fresh?"

"I have also eaten the sweet and sour carp at Zhenweilou. It is really not as good as this restaurant's signature."

These people have tasted the squirrel mandarin fish, and they all feel that they have found a treasure, so they naturally talk to the shopkeeper.

The two groups of people were arguing, and Wang Yiming asked Huayan in a low voice: "What's the matter? I remember we have enough ingredients?"

Hua Yan also lowered her voice: "I don't know what Her Royal Highness means."

Wang Yiming thought for a while, then slapped his head: "I see! Your Highness the Queen wants to engage in hunger marketing!"

Hua Yan doesn't understand business terms, so she tried to understand the literal meaning: "What is hunger marketing? Let them be hungry and still sell? Isn't this a contradiction?"

Wang Yiming explained: "It is to artificially reduce production to meet demand, so as to maintain high profits and high prices of products. The most important thing is to establish a brand image. Her Royal Highness wants to make Huamanlou a signboard. The brand effect can bring The profit is considerable. If you want to say that this marketing strategy also has a negative impact, that is, customers can’t wait for our products, so they will choose other products, such as those who say they want to go to Zhenweilou. But the squirrel mandarin fish is only here. They can't find a substitute, and they will come back obediently in the end. Her Majesty's strategy is very beneficial and harmless, it is really high!"

Hua Yan: "Although I don't understand it, it seems to be very powerful."

Wang Yiming said excitedly: "You will understand after a while!"

Another day passed.

Huayan originally thought that the limited supply would more or less affect the business.Obviously can sell more, but choose to sell only [-] copies per day, how much money will be lost after calculation.

Unexpectedly, the limited supply of signature dishes was announced, and the diners' enthusiasm for Huamanlou continued to increase instead of diminishing.

As soon as Huamanlou opened its doors every day, the [-] places were all sold out.Many officials and eunuchs asked their servants to squat at the entrance of Huamanlou regularly, waiting for the gate to open before swarming in.There are also some particularities, for example, the young servants of high-ranking clans are even more particular about their clothes, and the young servants of other ordinary official families dare not compete with them.Therefore, those who can eat at Huamanlou are often high-ranking court officials.

Those who didn't eat it at first comforted themselves: Isn't it just a dish?How irreplaceable can it be?If you can't eat it, you can't eat it. There are thousands of restaurants, so you have to go to Huamanlou?

However, all the officials who had tasted the squirrel mandarin fish were thinking about it, full of praise, and talked about eating it again if they had the opportunity.Taiwei Liu even went to Huamanlou every day, and the other three great families often visited.These four families have driven countless nobles to follow the trend.In this way, if you don't try Huamanlou's signature dishes once, you will be left behind in Yujing.

Given that the diners who can grab the seats are all high-ranking, over time, having eaten Huamanlou's signature dishes has become a symbol of wealth, power and status.Even with the signboard of Huamanlou, it has become high-end and luxurious.

In the past, in order to show their status, the aristocrats in Yujing would compare who was the first to wear the new jade from Langyuxuan, put on the new clothes tailored by Yunjin Pavilion, and sleep with the most expensive oiran in Qunfang Tower.Now if you want to show off, you only need to say "I just ate the squirrel mandarin fish with flowers all over the building", and you will immediately get envious eyes, which makes you feel more face.

Even the nobles chose to hold their banquets at Huamanlou, ordering a dish of squirrel and mandarin fish, as if it was extraordinarily stylish, and even raised the quality of the banquet.Usually, colleagues casually say, "Have you tasted the squirrel mandarin fish with flowers all over the building? I was lucky enough to taste it once, and the taste is really memorable." The other party immediately said that they had tasted it, and then described the taste in detail. , Big Kuat Kua.

In fact, I have never eaten either, purely for vanity.

The two methods of celebrity effect and hunger marketing were really understood by Lu Xuechao.

Due to the extreme shortage of supply, Huamanlou has launched a reservation system. You can pay a deposit first and enter the venue with a ticket, so that noble families do not have to send people to line up every day.As soon as the appointment system came out, the queue was immediately two years later.Those who didn't make an appointment saw that they couldn't eat it, so they had to spend a lot of money to buy it outside, hoping to get a ticket from the person who made an appointment.A dish of squirrel mandarin fish costs two taels of silver, and a food ticket that costs a lot of money is fired to 2000 taels of silver outside, so it is hard to get a ticket.

Huayan was shocked when she heard this: "2000 taels? Well, what about it? That's just a dish!"

Wang Yiming said earnestly: "This is brand premium and hype. Her Royal Highness is really a genius for making money."

If Lu Xuechao was more black-hearted and resold the tickets outside for two thousand silver each, he would be making huge profits.But after all, he didn't have a black heart to this point.Changli people don't cheat Changli people, they want to quickly do big business and build a brand in a short period of time, so they can't help but use some tricks, but it would be immoral to be more ruthless.

Huamanlou's explosive popularity naturally also received red eyes from colleagues.Seeing that most of the business of Zhenwei Building has been robbed, those who come to eat in their own building say that they are the next best thing, and they want to trample on their sweet and sour carp, which is not as good as Huamanlou's squirrel mandarin fish.The boss of Zhenweilou has some contacts, and he tried his best to get a ticket for Huamanlou food. He tasted the squirrel mandarin fish with a picky attitude.

The owner of Zhenweilou is upright, but there are many people who are vicious and vicious.A restaurant was jealous of Huamanlou's booming business, and tried to send people into Huamanlou's back kitchen to serve the food with bean noodles. Can Huamanlou be sealed up for questioning?

But I don't want to kick a piece of iron.The guests in Huamanlou are either rich or expensive, and the security is top-notch. Before the dispatched person sneaked into the building, he was caught sneaking, and a bag of croton powder was found on him.Huayan looked at the bag of croton powder and sneered, and then sent someone to report to the official.

The black hand behind the scenes is still lucky.I thought it was croton powder and not some arsenic, so it wouldn't alarm the government. If they wanted to come, there would be a few yamen servants, but Fu Xinian, the servant of the Ministry of punishment, came in person.

When Huayan saw Fu Xinian, she just pretended not to know her, and complained tearfully: "Master Fu, I do business according to my duty, and the guests in the building are all adults from the imperial court. I can't afford anything to happen. This murderer wants to kill It’s not my little restaurant, it’s definitely about murdering some court official, you must be clear about it.”

Watching him act, Fu Xinian pulled his lower lip and tried to maintain a serious expression: "...I will investigate clearly."

Subordinate: "..." Did they read it right?They are selfless, iron-blooded and ruthless, Mr. Fu, who judges the case with a straight face all day long, just laughed?

Needless to say, Fu Xinian was efficient in handling affairs.Within half a day, the dishonest boss was taken away, and the restaurant was also closed down.

After this incident, no one dared to trouble Hua Manlou again.Even more keenly aware of the unusual backing behind Huamanlou, otherwise, how could a malicious competition among peers alert the Minister of the Ministry of Punishment?That person is highly regarded by His Majesty.

After the ghosts and ghosts from all walks of life retreated, Huamanlou's business was booming, and its reputation spread to the outside world, and finally spread into the palace.

So today's sage uploaded Huamanlou to offer dishes, and after tasting the squirrel mandarin fish, he was greatly praised, and personally wrote a plaque for Huamanlou.

——At the beginning, the building was decorated with flowers, and the inside was completely refurbished, but the plaque outside was not changed, and today is what we were waiting for.

With the inscription written by Xie Chongjin himself, Huamanlou's value has risen even higher, the status of Yujing's No. [-] restaurant is unshakable, and squirrel mandarin fish has completely become a famous dish.

This reputation even spread from Yujing to Changli. All over the country know that the nobles in Yujing love to taste the squirrel mandarin fish, which is full of flowers, and even His Majesty is full of praise.

Huamanlou's business is in full swing, and it is midsummer in June, and the weather is getting hotter.

A group of people were sitting in Chongxue Hall, drinking bowls of iced mung bean soup in their hands.There are sliced ​​watermelons in the plate, bright red in color and full of water.

Xie Chongjin asked Lu Xuechao to take a bite of the reddest and sweetest tip of the watermelon, and then ate the rest of the watermelon.

Huayan scooped up the iced mung bean soup with a happy expression on her face: "The mung bean soup made by Your Highness is also delicious! In the scorching summer, the heat is unbearable, a bowl of iced mung bean soup can save my life."

Fu Xinian nodded in agreement.

Qin Yulong ate the watermelon: "This watermelon is delicious to eat. I have never eaten such a big and sweet watermelon in Changli. How did Mr. Lin grow it?"

He Lianxi was also curious.Qifeng is famous for its abundance of melons and fruits. This watermelon is big in size, full of water, red in color, and sweet in taste. Not to mention Changli, he has never tasted it in Qifeng.

Lin Chanzhi smiled shyly: "It's good that you like it. I think summer is coming soon. I planted some watermelons when I planted the seeds a few months ago. Now it's a good time to relieve the heat."

Liu Yansheng quickly found a business opportunity: "Sell mung bean soup and watermelon, and they will definitely fetch a good price in this weather."

Shen Hezhou raised his forehead: "You are taking advantage of money."

Lu Xuechao: "Huayan, add to the Huamanlou recipe."

Shen Hezhou: "..."

Wang Yiming beamed with joy: "I'll forget it. Regardless of the cost and wages, I can earn a net 2 taels of silver this month by spending Manlou! Add mung bean soup, and provide watermelon after the meal... Sigh, that's a lot of money."

Xie Chongjin finished eating the watermelon slowly, and said, "According to the usual practice, I go to Jiangnan to escape the summer heat every June."

As soon as these words came out, everyone was taken aback for a moment, and then became excited.

Liu Yansheng's eyes lit up: "Can we go on vacation?"

Fu Xinian breathed a sigh of relief: "Can I finally rest?"

Huayan was very excited: "Good! I have long wanted to see the scenery in the south of the Yangtze River!"

"Don't be too happy." Xie Chongjin poured cold water on her, "I will go with the queen, and you all will stay in Yujing and continue to work hard."

Everyone: "..."

How unreasonable!How can there be such an emperor who oppresses his subordinates!

Lu Xue looked sideways at him.

Xie Chongjin quietly held Lu Xuechao's hand.

He knew that when he was being manipulated, he would always bring many people with him when he went south every year, leaving Qingshu in the palace.

So this time, just take him.

It is a free journey that only belongs to the two of them.